BBC 'World Cup' by RKCR/Y&R
12 May 2010
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation
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of its marketing drive around the forthcoming World Cup....The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a ... of the brand's fast-food staples. A competition will offer the chance to travel to the World Cup. Last month ...
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation
and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... the sheer breadth of our brilliant football coverage: the World Cup package we have across all our platforms ... , brilliantly demonstrates the depth of our football coverage by showing how an iconic World Cup moment ripples ...
of this summer's FIFA World Cup in South Africa....Africa in time to play in a World Cup game. As he runs, buying items using his contactless Visa card ... :cia. Visa is also launching a competition to win tickets to the World Cup, as well as pre-paid cars worth ... World Cup, while remaining true to their brand philosophy of flow'." ...
's global sponsorship of the World Cup in South Africa....ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup". A second version of the ad launches next month, which will attempt to drive ...
IBM, the main sponsor of ITV's coverage of the 2011 Rugby World Cup in New Zealand, is airing new
of the 2010 Fifa World Cup in South Africa....in the Italy '90 World Cup. A voice-over asks Roger Milla, seen drinking a bottle of Coke in the crowd ... goal celebration. A third ad, 'Border crossing', will be used to promote a tour of the World Cup ...
World Cup marketing campaign - promising to 'pimp' its readers' experience of the tournament and
Adidas Golf has launched an online World Cup 'Keepy Uppy' challenge featuring sports stars...prizes from Adidas Golf shoes, to Adidas golf apparel or Jabulani World Cup footballs. The eventual winner of the competition will receive a replica World Cup Final ball called "Jo'bulani" by Adidas ... that launching around the World Cup and peak golf season when rounds play are at their highest would be ideal ...
) as it looks to tap into consumer excitement about the forthcoming World Cup....The TV spot, created by AMV BBDO, reprises Barnes' section of the World Cup song 'World in Motion', penned by New Order, for England's outing in Italia 90. The lyrics have been changed slightly so that he ... can't go wrong.' The ad is part of a wider Mars campaign around the World Cup, which begins in South ...
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