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Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup...Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup, offering chances to win cars and World Cup tickets. ...
of next year s World Cup. Gillette has sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and official writing instrument of next year s World Cup. Gillette has sponsored the World Cup since 1970. ...
Audiences stayed glued to their TV sets in the second week of the World Cup tournament. Following...Audiences stayed glued to their TV sets in the second week of the World Cup tournament. Following an opening match viewing figure of 12 million, UK audiences for the big matches scaled heights normally reserved for soap operas. This week s highest figure was, naturally enough ...
Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years
that consumers have been opting to tune in to World Cup football matches at home. According to Lightspeed ... . There is little doubt that the World Cup is ideal event TV for Britain's army of stay-at-homes. Many a hard-up brand has been banking on the tournament to deliver a 'World Cup bounce' in sales. The initial signs ...
about 'innovation', but when it comes to devising World Cup strategy, they simply sign up David Beckham ... 's good looking, he's going to play in the World Cup. What could possibly go wrong? Er, well ... For one ... ' Sensations crisps. And then, just as World Cup fever was really hotting up, he went and broke his bloody foot ...
competition and one of the biggest international sporting contests in the world.
Travelex has said it is pleased with its £3m deal to sponsor ITV's World Cup coverage, despite...at the 11th hour, is running a series of ad break bumpers themed 'World Cup firsts'. The BBC ... and revenues were up on expectations with 30 World Cup advertisers spending more than £20m. ...
Three weeks to go. As the countdown to World Cup 2002 moves into weeks and days - a timeframe...triumphs World Cup Willie and commercial TV made their first appearance, marketing and the World Cup have ... is not touched by the World Cup. It is an event that drives creativity, and inspires 110% effort. This year ... , of course, there will be some spectacular flops. The World Cup throws up both challenges and opportunities ...
Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup...Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup marketing activity. Budweiser, one of the official sponsors of the World Cup, also launches its pounds 15m ... and marketing five months ago. Lousada explained to Marketing that the World Cup will be heavily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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