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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup

-strong World Cup team working across three sponsors - Canon, Coca-Cola and Braun. Sarah Gower ... global world cup sponsors and nine sponsors of the England team, and at least seven UK agencies working ... . The 12 global sponsors of the World Cup are Adidas, Anheuser Busch, Canon, Coca Cola, Fuji film ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

winds hats and Finnish drinking cups, Kuuksa. Goss says gifts should be of personal use during ... is for Gadgets Swatch has produced what it claims to be the world s first wristwatch pager, while ... special occasions, such as last year s World War II pounds 2 peace coin, and the obligatory football ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

the RRP (News of the World, 26/11). Among PS2's more ardent supporters was The Mirror, which headlined ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

number of stunts, including an attempt on the record for the world s largest apple pie. And Teresa ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ...

DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But it ...

MEDIA: BRIEFS

McCrum is leaving after 17 years to join the Observer as literary editor. World in Action producer ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

in the world. Tactics Having composing 20 headline provoking questions, Paragon launched ...

MEDIA: Why even MacKenzie might not save the Mirror

and the News of the World have been put on red alert . News International are worried: the former Sun ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

carry on in the paper world in their accustomed manner. Firstly, the basic information flow ... they choose their agency. The world and his dog is saying things like we ought to be doing CD ROM ... to paper publications. Most newspapers or magazines in the western world have already got either a ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

per cent are able to deal with internet-based e-mail and three per cent are linked directly to world ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.