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LONDON - Initiative Worldwide has launched a dedicated World Cup blog, featuring global news...-hand experiences and cast votes in player and match polls. Initiative Germany's World Cup sponsor, Continental ... , said that while he was a passionate football fan he would be "restraining his emotions during the World Cup" in order to deliver objective analysis. The blog will continue after the tournament ...
Yahoo! is to back its $50m (£28m) sponsorship of the 2006 FIFA World Cup with a multimillion...will be to capitalise on FIFA's website, which Yahoo! hosts. During 2002's World Cup the site failed to offer live ... , co-producing a show called Your World Cup Pitch. Yahoo!'s global advertising is handled by WPP New ...
This year's World Cup promises to throw up some classic encounters. Steve Hemsley tries to predict...Now is about the time when the official sponsors of the 2006 Fifa World Cup and their marketing ... been plenty of examples where World Cup sponsors have been infuriated by the spoiling tactics of their competitors. At the 1998 World Cup in France, Nike persuaded more than a quarter of a million people to visit ...
LONDON - Sports clothing brand Adidas is to sponsor the 2002 World Cup football tournament's global...with Yahoo! and the official Fifa World Cup site will not only multiply our Adidas online community ... ! signed up as sponsor of the 2002 and 2006 World Cup tournaments, in Korea/Japan and Germany respectively, in September. The official World Cup site will provide football fans with real-time information ...
agency to design and run its website for the 2007 Rugby World Cup....and administrative offices. The pitch process is being overseen by Rugby World Cup commercial director Huw Morgan ... and four in Cardiff. The 2003 World Cup in Australia attracted a cumulative global broadcast audience ...
and 2006 World Cup tournaments for Fifa....our aim of completing our group of official partners." Next year's World Cup will be held in Korea and Japan. The website is to be available in six languages. The 2006 World Cup is to be held in Germany. German media giant Kirch Group acquired the TV rights to the World Cup when ISL/ISMM went ...
today to boost reach in the run-up to the World Cup...., particularly in a World Cup year and at a time when we see such an appetite for fans to connect through ... with the interactive game. The World Cup game is created by social games developer Playfish, acquired by EA for $300m ...
11 pairs of tickets for the World Cup in South Africa....The competition, created by digital agency Glue, is being run in partnership with Kia Motors, one of the sponsors of the 2010 World Cup. Glue has also created TV ads to be shown around football fixtures in February and March as well as suite of online ads and a viral. Sun columnist Ian Wright is the figurehead ...
LONDON - Facebook has launched a World Cup index which allows global football fans to rank national...-fareast-language:#0400; mso-bidi-language:#0400;} Chile currently lies top of the leaderboard, with current world ...
Online betting exchange Betfair is running a global World Cup competition, with £1m in prize money
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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