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PPS Group to help RFU in 2007 Rugby World Cup bid

The Rugby Football Union has taken on agency help to boost England's chances of hosting the 2007 World Cup. The Twickenham-based governing body for the sport has appointed the PPS Group to handle its newly-created public affairs account, following a four-way pitch. The brief includes ...

Diary: IoD’s new use of PR girls in World Cup preparation

Last week I attended a World Cup warm-up event held by the Institute of Directors at London...Last week I attended a World Cup warm-up event held by the Institute of Directors at London s Hilton hotel. Also in attendance, to see nine of the 1966 World Cup-winning team bask in past ... thought of England s World Cup chances and the drinking exploits of Paul Gascoigne and Teddy ...

DIARY: Football crazy PROs sought to help bring the World Cup to Blighty in 2006

Alex McGivan, director of the World Cup 2006 Campaign, is looking for 30 to 40 football...Alex McGivan, director of the World Cup 2006 Campaign, is looking for 30 to 40 football-loving London-based PR professionals to volunteer behind-the-scenes support to help bring the competition back ... for multilingual PROs as tasks include dealing with a world-wide constituency and specifically targeting the 24 ...

CAMPAIGNS: Judge and Jury - Pointing the finger of blame at World Cup pulling power

There is little need to reiterate quite how much of a big deal the World Cup was; nor how much...There is little need to reiterate quite how much of a big deal the World Cup was; nor how much ... , the slot machine operator, blamed the World Cup for the poor performance of the games machines ... informed person on football, but I am well aware that the World Cup comes around once every four years ...

the 2006 World Cup requires a strategy far removed from the playing fields. Suzan Leavy talks to the brains

As the 1998 World Cup reaches its climax Alec McGivan, campaign director of England s 2006 bid...As the 1998 World Cup reaches its climax Alec McGivan, campaign director of England s 2006 bid ... that England should host the World Cup in 2006. McGivan was recruited by David Davies at the Football ... . This bid is very much about politics and has very little to do with football. Football is the World Cup ...

FOCUS: CORPORATE HOSPITALITY - Getting in with a sporting chance World Cup fever had corporate

As a sporting spectacle, World Cup 98 was a resounding success, but the insatiable hunger...As a sporting spectacle, World Cup 98 was a resounding success, but the insatiable hunger ... this year following its failur eto deliver on orders for tickets to the World Cup was widely covered ... was reported to have left 2,500 business people without tickets for the World Cup Final.So just what went ...

Diary: If you’re looking for a good time this summer, make sure you avoid the touts

PR agencies looking to entertain clients with corporate packages to the Rugby World Cup have been...PR agencies looking to entertain clients with corporate packages to the Rugby World Cup have ... and PR managers should look to book packages for the World Cup in October - but they need to be wary of the unscrupulous touts who promise a lot but fail to deliver, warns Scott. During the footballing World ...

Editorial: The brands emerge from the tunnel ...

, sponsorship and PR since the last World Cup in 2002....time around, many media loudly proclaimed that Nike 'won the World Cup'. They were not only referring ... smart ambush campaigns. This time, with the World Cup staged on its home turf in Germany, Adidas ... , for the next two World Cups. Of course, there's still a lot to play for over the next month - and we could ...

DIARY: Agencies prove they’re on the ball during summer

While some of us are suffering from World Cup withdrawal symptoms many PR agencies are filling...While some of us are suffering from World Cup withdrawal symptoms many PR agencies are filling the summer months with their own games. Last week saw Arrow PR and NCH Action for Children hold a five-a-side tournament for the charity at Arsenal s Highbury stadium, organised by Arrow s Tom Herbst. The winner ...

McCann to take rugby league work

matches and raise its profile in advance of next year s World Cup....The Rugby Football League last week appointed McCann-Erickson PR to increase attendance at its matches and raise its profile in advance of next year s World Cup. The account, won after a ... to organise the next Rugby World Cup, which will take place in the UK next year. The agency has been ...

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