BBC 'World Cup' by RKCR/Y&R
12 May 2010
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation
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McDonald's unveils World Cup ad
02 Jun 2010 | by John Reynolds
of its marketing drive around the forthcoming World Cup....The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a ... of the brand's fast-food staples. A competition will offer the chance to travel to the World Cup. Last month ...
Nike in fresh World Cup hijack
24 Jun 2010 | by John Reynolds
-hyped 'Write the Future' campaign, in its latest effort to hijack rival Adidas' sponsorship of the World Cup....which allows fans to submit personal messages to inspire their favourite players in the World Cup ... to be linked with the World Cup despite not being an official sponsor. A report by Nielsen claimed that its 'Write the Future' TV campaign has had twice as many references related to the World Cup, than its rival ...
ITV 'Rugby World Cup' by BBH
20 Sep 2011
ITV has launched a tactical press and poster campaign to promote its coverage of the Rugby World
Visa transactions boosted by World Cup
15 Jul 2010 | by Joe Thomas
Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up...sponsorship of the World Cup, which followed the theme of Visa's 'Running Man' spot. It showed the journey ... World Cup, we're very happy with what this has done for our business. "It has driven business growth ... Kia Motors and Sony. Visa was confirmed as global sponsor of the 2010 and 2014 Fifa World Cups ...
Lidl in 'Legendary' World Cup strategy
25 May 2010 | by Gemma Charles
An initial six-week campaign, created by Steam UK, will have a World Cup theme. Running across print, outdoor, direct mail, digital and in-store, the advertising will carry the strapline 'Legendary ... of advertising at Lidl, said: 'We want to use the World Cup opportunity to get this message across ...
Guardian News & Media launches World Cup campaign
01 Jun 2010 | by Arif Durrani
and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... the sheer breadth of our brilliant football coverage: the World Cup package we have across all our platforms ... , brilliantly demonstrates the depth of our football coverage by showing how an iconic World Cup moment ripples ...
Nike ad steals World Cup thunder
11 Jun 2010 | by Sara Kimberley
Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite...Rooney and Cristiano Ronaldo, has had twice as many references related to the World Cup than its rival, World Cup official partner Adidas. Designed to celebrate the pivotal moments in football history ... of May. Adidas however, has it back with its own Star Wars-themed World Cup video staring David ...
Budweiser launches World Cup TV spot
16 Apr 2010 | by Alex Brownsell
's global sponsorship of the World Cup in South Africa....ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup". A second version of the ad launches next month, which will attempt to drive ...
Heinz targets radio listeners around World Cup
21 May 2010 | by John Reynolds
Heinz is to debut a spate of radio advertising around the World Cup, marking a shift in strategy...The move will mark the first time the company has undertaken tailored radio advertising around a World Cup. Giles Jepson, sauces and soup marketing director at Heinz, told Marketing there was likely to be a number of radio executions during the football competition and the run-up to it. The radio spots ...
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