31 Aug 2010
| by John Reynolds
six months of 2010, fueled by its radio and TV divisions performing strongly during the World Cup....due to the improving economic environment and the stimulus of the World Cup, and this improvement ...
buying into its coverage of the World Cup. Overall, its GB radio division reported a 38% lift ...
09 Jun 2010
| by Arif Durrani
Kit Kat is successfully hijacking this year's Fifa World Cup in South Africa, despite not paying...are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ...
, which were among the first names to spring to mind surrounding this year's World Cup. Although they were ...
own ambush marketing to coincide with the World Cup in Germany. It was not an official partner ...
16 Jul 2010
| by John Reynolds
with The Sun it benefited from its extensive coverage of the World Cup....precipitous than The Sun which was down 1.6% on the year.
The extensive World Cup coverage in the national ...
28 Jun 2010
| by Maisie McCabe
in the 2010 Fifa World Cup yesterday, according to unofficial overnight figures.
19 Aug 2010
| by Mark Banham
The World Cup in South Africa helped entice viewers to watch an extra two hours of television a...underestimate the fundamental importance of compelling content. The World Cup was a major television event ...
03 Mar 2011
| by Gemma Charles
AB InBev has highlighted Budweiser's sponsorship of the FifaWorld Cup as a key factor behind its...was helped by its sponsorship of the Fifa World Cup."
Globally, revenue rose 4.4% in 2010 and 5 ...
30 Jun 2010
| by Maisie McCabe
, the World Cup continues to deliver strong audiences, with an average of 5.88 million viewers between 7pm ...
football show James Corden s World Cup between 9.30pm and 10pm: New Tricks was watched by an average ...
17 Aug 2010
| by John Reynolds
The financial results cover the six months to June 30, which includes the brand's advertising activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year's tournament. In the UK this included press and TV marketing in its role as the official beer of the England ...
23 Aug 2010
| by Mark Banham
that they had paid subscriptions or bought expensive HD televisions in order to watch the World Cup ...
unaffected. Ofcom said that it understood that viewers of this crucial World Cup match would reasonably ...
11 Jun 2010
| by Arif Durrani
The 2010 FIFA World Cup will achieve record global viewership, with the total audience figure...According to Initiative's futures sport + entertainment, this summer's World Cup tournament, which ...
audience of 125 million per match. Furthermore, the 2010 FIFA World Cup final on 11 July is set ...
Beijing Olympics in terms of global penetration. The 2010 FIFA World Cup is also set to enjoy a record ...
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