Biennial World Cup 'unfeasible'
07 Jun 2006
Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years
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World Cup winners
29 Jun 2010 | by Nicola Clark
that consumers have been opting to tune in to World Cup football matches at home. According to Lightspeed ... . There is little doubt that the World Cup is ideal event TV for Britain's army of stay-at-homes. Many a hard-up brand has been banking on the tournament to deliver a 'World Cup bounce' in sales. The initial signs ...
No world cup bonanza
11 Apr 2006 | by Ian Quinn
Hopes that the World Cup will provide a bonanza for the TV advertising market look set to be dashed.
WORLD CUP 2002: Beckhamwatch
09 May 2002
about 'innovation', but when it comes to devising World Cup strategy, they simply sign up David Beckham ... 's good looking, he's going to play in the World Cup. What could possibly go wrong? Er, well ... For one ... ' Sensations crisps. And then, just as World Cup fever was really hotting up, he went and broke his bloody foot ...
World Cup Digest
25 Apr 2002 | by MediaWeek
World Cup Digest.... Coca-Cola is launching a World Cup ticket competition on itv.com/football on April 27. Viewers ... by releasing a series of World Cup packs for pubs for the duration of the tournament. They include washroom ... six-figure deal with Fujifilm, official imaging sponsor of the World Cup. The fully integrated ...
World Cup sponsor needed
11 Apr 2002 | by MediaWeek
World Cup: asking price has been cut ITV is understood to be struggling to secure a single major sponsorship deal for its coverage of the World Cup. The sales house had hoped ... . By this time four years ago, ITV had already signed up General Motors as its World Cup sponsor. Among ...
WORLD CUP WATCH
26 Jun 1998 | by HARRIET GREEN
Audiences stayed glued to their TV sets in the second week of the World Cup tournament. Following...Audiences stayed glued to their TV sets in the second week of the World Cup tournament. Following an opening match viewing figure of 12 million, UK audiences for the big matches scaled heights normally reserved for soap operas. This week s highest figure was, naturally enough ...
MEDIA: World Cup competition
21 May 1998 | by ANNE-MARIE CRAWFORD
Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup...Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup, offering chances to win cars and World Cup tickets. ...
World Cup sponsor
25 Sep 1997 | by LISA CAMPBELL
of next year s World Cup. Gillette has sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and official writing instrument of next year s World Cup. Gillette has sponsored the World Cup since 1970. ...
World Cup ratings: BBC trounces ITV in World Cup Final
12 Jul 2010 | by Daniel Farey-Jones
Almost 17 million viewers watched the World Cup final last night, but less than a fifth of them.... Launch World Cup ratings interactive graph Darby on Media: ITV takes one hell of a beating ... ) compared to ITV's 164,000. The previous World Cup final in 2006 was watched by a peak of 17 million on BBC One and 3.5 million on ITV1. Click the graph to launch World Cup ratings graph ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
