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McDonald's unveils World Cup ad

of its marketing drive around the forthcoming World Cup....The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a ... of the brand's fast-food staples. A competition will offer the chance to travel to the World Cup. Last month ...

Adidas calls football World Cup pitch

Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup....of the 2010 World Cup. Adidas, one of the key sponsors of the 2014 tournament in Brazil, will be hoping its next World Cup campaign will do more to upstage rivals than its previous effort. The brand s advertising around its sponsorship of the last World Cup was overshadowed by Nike s Cannes Grand Prix ...

Guardian News & Media launches World Cup campaign

and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... the sheer breadth of our brilliant football coverage: the World Cup package we have across all our platforms ... , brilliantly demonstrates the depth of our football coverage by showing how an iconic World Cup moment ripples ...

Visa takes running man to World Cup

of this summer's FIFA World Cup in South Africa....Africa in time to play in a World Cup game. As he runs, buying items using his contactless Visa card ... :cia. Visa is also launching a competition to win tickets to the World Cup, as well as pre-paid cars worth ... World Cup, while remaining true to their brand philosophy of flow'." ...

Budweiser launches World Cup TV spot

's global sponsorship of the World Cup in South Africa....ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup". A second version of the ad launches next month, which will attempt to drive ...

Sun launches World Cup tickets competition campaign

11 pairs of tickets for the World Cup in South Africa....The competition, created by digital agency Glue, is being run in partnership with Kia Motors, one of the sponsors of the 2010 World Cup. Glue has also created TV ads to be shown around football fixtures in February and March as well as suite of online ads and a viral. Sun columnist Ian Wright is the figurehead ...

Nike spoofs Rooney World Cup disaster

Wayne Rooney makes a crucial mistake during this summer's World Cup....The full ad, called 'Write The Future', launches on Saturday (22 May) and shows French footballer Frank Ribery intercepting a pass by Rooney to fellow England striker Theo Walcott in the last few minutes of a World Cup game against France. Rooney then imagines what his life might be like and sees ...

Carling plots 'live' World Cup TV ads

Beattie McGuinness Bungay is to run "live" World Cup ads for Carling, the first of which will break

Nike launches epic World Cup TV spot

LONDON - Nike has unveiled its epic three-minute new World Cup TV ad featuring stars such as Wayne

Close-Up: Who lifts advertising's World Cup?

Campaign chooses six of the best from the World Cup-related ads on TV screens in the build...the planet like the World Cup. It's huge. On a grand scale. So it goes without saying that something so ... . And it's paid off. It owns the World Cup. Without even having referenced it once. Adidas, however ... watch the World Cup on TV or read about it in a newspaper. Coca-Cola has historically offered up big ...

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