02 Jun 2010
| by John Reynolds
of its marketing drive around the forthcoming World Cup....The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a ...
of the brand's fast-food staples. A competition will offer the chance to travel to the World Cup. Last month ...
15 Mar 2012
| by Anne Cassidy
Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup....of the 2010 World Cup.
Adidas, one of the key sponsors of the 2014 tournament in Brazil, will be hoping its next World Cup campaign will do more to upstage rivals than its previous effort.
The brand s advertising around its sponsorship of the last World Cup was overshadowed by Nike s Cannes Grand Prix ...
01 Jun 2010
| by Arif Durrani
and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ...
the sheer breadth of our brilliant football coverage: the World Cup package we have across all our platforms ...
, brilliantly demonstrates the depth of our football coverage by showing how an iconic World Cup moment ripples ...
16 Feb 2010
| by Alex Brownsell
of this summer's FIFA World Cup in South Africa....Africa in time to play in a World Cup game. As he runs, buying items using his contactless Visa card ...
:cia. Visa is also launching a competition to win tickets to the World Cup, as well as pre-paid cars worth ...
World Cup, while remaining true to their brand philosophy of flow'." ...
16 Apr 2010
| by Alex Brownsell
's global sponsorship of the World Cup in South Africa....ends with a shot of the World Cup trophy, along with the line "Budweiser United - Official beer of the FIFA World Cup". A second version of the ad launches next month, which will attempt to drive ...
09 Feb 2010
| by By John Reynolds
11 pairs of tickets for the World Cup in South Africa....The competition, created by digital agency Glue, is being run in partnership with Kia Motors, one of the sponsors of the 2010 World Cup. Glue has also created TV ads to be shown around football fixtures in February and March as well as suite of online ads and a viral. Sun columnist Ian Wright is the figurehead ...
17 May 2010
| by Maisie McCabe
Wayne Rooney makes a crucial mistake during this summer's World Cup....The full ad, called 'Write The Future', launches on Saturday (22 May) and shows French footballer Frank Ribery intercepting a pass by Rooney to fellow England striker Theo Walcott in the last few minutes of a World Cup game against France. Rooney then imagines what his life might be like and sees ...
10 Jun 2010
| by Anne Cassidy
Beattie McGuinness Bungay is to run "live" World Cup ads for Carling, the first of which will break
21 May 2010
| by Alex Brownsell
LONDON - Nike has unveiled its epic three-minute new World Cup TV ad featuring stars such as Wayne
11 Jun 2010
Campaign chooses six of the best from the World Cup-related ads on TV screens in the build...the planet like the World Cup. It's huge. On a grand scale. So it goes without saying that something so ...
. And it's paid off. It owns the World Cup. Without even having referenced it once. Adidas, however ...
watch the World Cup on TV or read about it in a newspaper. Coca-Cola has historically offered up big ...