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MEDIA: World Cup competition

Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup...Vauxhall and the Mail on Sunday are to run a joint CD-enclosed promotion for the World Cup, offering chances to win cars and World Cup tickets. ...

World Cup sponsor

of next year s World Cup. Gillette has sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and official writing instrument of next year s World Cup. Gillette has sponsored the World Cup since 1970. ...

Biennial World Cup 'unfeasible'

Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years

WORLD CUP 2002: Beckhamwatch

about 'innovation', but when it comes to devising World Cup strategy, they simply sign up David Beckham ... 's good looking, he's going to play in the World Cup. What could possibly go wrong? Er, well ... For one ... ' Sensations crisps. And then, just as World Cup fever was really hotting up, he went and broke his bloody foot ...

Focus on ... Rugby World Cup

competition and one of the biggest international sporting contests in the world.

WORLD CUP 2002: Travelex stands by ITV World Cup sponsorship

Travelex has said it is pleased with its £3m deal to sponsor ITV's World Cup coverage, despite...at the 11th hour, is running a series of ad break bumpers themed 'World Cup firsts'. The BBC ... and revenues were up on expectations with 30 World Cup advertisers spending more than £20m. ...

WORLD CUP 2002: Who will win marketing's World Cup?

Three weeks to go. As the countdown to World Cup 2002 moves into weeks and days - a timeframe...triumphs World Cup Willie and commercial TV made their first appearance, marketing and the World Cup have ... is not touched by the World Cup. It is an event that drives creativity, and inspires 110% effort. This year ... , of course, there will be some spectacular flops. The World Cup throws up both challenges and opportunities ...

Budweiser plans World Cup drive

Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup...Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup marketing activity. Budweiser, one of the official sponsors of the World Cup, also launches its pounds 15m ... and marketing five months ago. Lousada explained to Marketing that the World Cup will be heavily ...

Gillette supports World Cup award

Gillette is launching an on-pack promotion to back its FIFA World Cup Best Young Player award....to promote its sponsorship of the World Cup. The shaving brand signed the England star in 2004 for a reported ...

FIFA reassesses World Cup image

FIFA has embarked on a branding review of the World Cup to increase the event's iconic status....Football's world governing body is understood to have appointed an agency to work on the project. It is keen to use the image of the World Cup trophy itself to offer further opportunities for sponsorship and commercial initiatives. FIFA intends to standardise the branding surrounding the World Cup to ensure ...

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