21 May 1998
| by ANNE-MARIE CRAWFORD
Vauxhall and the Mail on Sunday are to run a joint CD-enclosed
promotion for the World Cup...Vauxhall and the Mail on Sunday are to run a joint CD-enclosed
promotion for the World Cup, offering chances to win cars and World Cup
tickets.
...
25 Sep 1997
| by LISA CAMPBELL
of next year s World Cup. Gillette has
sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and
official writing instrument of next year s World Cup. Gillette has
sponsored the World Cup since 1970.
...
07 Jun 2006
Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years
09 May 2002
about 'innovation', but when it comes
to devising World Cup strategy, they simply sign up David Beckham ...
's good looking, he's going to play in
the World Cup. What could possibly go wrong? Er, well ... For one ...
' Sensations crisps. And then, just as World Cup fever was really hotting up, he went and
broke his bloody foot ...
29 Aug 2007
competition and one of the biggest international sporting contests in the world.
20 Jun 2002
| by DANIEL ROGERS
Travelex has said it is pleased with its £3m deal to sponsor
ITV's World Cup coverage, despite...at the 11th hour, is
running a series of ad break bumpers themed 'World Cup firsts'. The BBC ...
and revenues were up on expectations with 30
World Cup advertisers spending more than £20m. ...
09 May 2002
| by CRAIG SMITH, Editor
Three weeks to go. As the countdown to World Cup 2002 moves into
weeks and days - a timeframe...triumphs World Cup Willie and commercial TV
made their first appearance, marketing and the World Cup have ...
is not
touched by the World Cup. It is an event that drives creativity, and
inspires 110% effort. This year ...
, of course, there will be some spectacular flops. The World Cup throws up both challenges and opportunities ...
16 Apr 1998
| by BINNUR BEYAZTAS
Budweiser has appointed James Lousada as marketing director in the
run-up to its World Cup...Budweiser has appointed James Lousada as marketing director in the
run-up to its World Cup marketing activity. Budweiser, one of the
official sponsors of the World Cup, also launches its pounds 15m ...
and marketing five months ago.
Lousada explained to Marketing that the World Cup will be heavily ...
10 May 2006
Gillette is launching an on-pack promotion to back its FIFA World Cup Best Young Player award....to promote its sponsorship of
the World Cup. The shaving brand signed the England star in 2004 for a
reported ...
30 Jun 2004
FIFA has embarked on a branding review of the World Cup to increase the event's iconic status....Football's world governing body is understood to have appointed an agency to work on the project.
It is keen to use the image of the World Cup trophy itself to offer further opportunities for sponsorship and commercial initiatives.
FIFA intends to standardise the branding surrounding the World Cup to ensure ...