No world cup bonanza
11 Apr 2006 | by Ian Quinn
Hopes that the World Cup will provide a bonanza for the TV advertising market look set to be dashed.
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World Cup Digest
25 Apr 2002 | by MediaWeek
World Cup Digest.... Coca-Cola is launching a World Cup ticket competition on itv.com/football on April 27. Viewers ... by releasing a series of World Cup packs for pubs for the duration of the tournament. They include washroom ... six-figure deal with Fujifilm, official imaging sponsor of the World Cup. The fully integrated ...
World Cup sponsor needed
11 Apr 2002 | by MediaWeek
World Cup: asking price has been cut ITV is understood to be struggling to secure a single major sponsorship deal for its coverage of the World Cup. The sales house had hoped ... . By this time four years ago, ITV had already signed up General Motors as its World Cup sponsor. Among ...
No world cup ad bonanza
11 Apr 2006 | by Ian Quinn
Hopes that the World Cup will provide a bonanza for the TV advertising market look set to be dashed.
World Cup - The ratings battle
11 Apr 2006 | by Adam Woods
TV and the BBC have been giving us their two-handed coverage of the World Cup since Bobby Moore ... -time, but it is a sign of the magnitude of the World Cup that, even as the underdog, ITV is all but guaranteed ... ) and Brazil v Australia ("We think Australia will be quite strong in this World Cup, but from a following ...
World Cup - Get ready for the World Cup kick-off
11 Apr 2006 | by Kevin Johns
It comes as no surprise that the Fifa World Cup 2006, which kicks off in Munich, Germany, on 9 June...for helping you get the best out of the World Cup this summer, you'll see some key phrases translated ... After all, football is the most-watched sport in the Western World and never more so than during this tournament. So the chance to reach such massive audiences over a short space of time is an opportunity many ...
BBC publishes World Cup magazine
12 May 2006 | by Robin Parker
BBC Magazines is to publish a one-off Match of the Day-branded magazine for the World Cup....The 132-page special, BBC Match of the Day Guide to the World Cup 2006, goes on sale on 26 May ahead of the World Cup kick-off on 9 June. The magazine marks a continuation of magazine specials based on major international football tournaments since Euro ’96. Alongside editorial from BBC sports presenters ...
TalkSport launches World Cup promo
16 May 2006 | by Media Week
's coverage of the World Cup....The campaign, bought by Just Media, will employ TV, radio, outdoor and press using the tagline "TalkSport radio - bringing the FIFA World Cup home to you". The campaign will run across ITV1, ITV2, ITV4, Sky Sports, Sky News, Channel 4, More4 and UK Gold 2. Outdoor advertising includes 1,000 taxi sides ...
Vital Stats - Rugby World Cup
23 Oct 2007 | by Simon Cooper
England's run to the final of the Rugby World Cup has been a substantial driver of online search
TalkSport to cover Rugby World Cup
12 Jun 2007 | by Sarah Crawley-Boevey
World Cup later this year....World Cup game, though it opted not to commentate for the full 80 minutes of any match. The station ... World Cup last year. From this August, the station will begin its three-year deal to broadcast Premier ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
