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The World Cup is close to overtaking the Olympic Games as the biggest global marketing event....The World Cup is close to overtaking the Olympic Games as the biggest global marketing event. Within five years the World Cup will have beaten the Olympics in terms of sponsorship costs, according ... . Industry sources expect the sponsorship prices for the World Cup to double between the 1998 and 2002 ...
- Greg Dyke is launching a 25 million campaign to bring the next Rugby World Cup to the BBC....- Greg Dyke is launching a 25 million campaign to bring the next Rugby World Cup to the BBC. The corporation s chances of winning the contract to televise the world s third-biggest sporting event look ... interested in significant sports rights and the Rugby World Cup is no exception. ...
The organisers of next year's Rugby World Cup are seeking a company to manage commercial signage...Rugby World Cup Limited is searching for a company which can provide more than 60 advertising ... will be tasked with ensuring maximum exposure of Rugby World Cup brands and those of its main sponsors, which include Visa, Peugeot, SNCF, France Telecom and EDF. The Rugby World Cup takes place in France, Wales ...
England's 2018 World Cup bid has appointed tennis PR supremo Kris Dent as its director...Anson. Dent is charged with helping to bring the world cup bid back to England for the first time since ...
World Cup later this year....World Cup game, though it opted not to commentate for the full 80 minutes of any match. The station ... World Cup last year. From this August, the station will begin its three-year deal to broadcast Premier ...
TalkSport has secured rights to be an official licensed radio broadcaster of the Rugby World Cup...every World Cup game, though it opted not to commentate for the full 80 minutes of any match ... as the Fifa World Cup last year. From this August, the station will begin its three-year deal to broadcast ...
This year's World Cup promises to throw up some classic encounters. Steve Hemsley tries to predict...Now is about the time when the official sponsors of the 2006 Fifa World Cup and their marketing ... been plenty of examples where World Cup sponsors have been infuriated by the spoiling tactics of their competitors. At the 1998 World Cup in France, Nike persuaded more than a quarter of a million people to visit ...
of the World Cup....The 6 June issue will come with a 66-page World Cup souvenir programme, with editorial content for fans who want to get the most out of going to the tournament in Germany. The move marks the first ... of Zoo, said it was a one-off to whet core readers' appetite for the World Cup and that supplements were ...
LONDON - Sports clothing brand Adidas is to sponsor the 2002 World Cup football tournament's global...with Yahoo! and the official Fifa World Cup site will not only multiply our Adidas online community ... ! signed up as sponsor of the 2002 and 2006 World Cup tournaments, in Korea/Japan and Germany respectively, in September. The official World Cup site will provide football fans with real-time information ...
Adidas has been the dominant World Cup sponsor in terms of coverage. Adam Hill looks at how it put...For the 15 official partners of the World Cup, Friday’s opening game between Germany and Costa ... Adidas – which sponsors the German, Argentinian, French and Spanish teams – the World Cup has already ... sponsorship – its UK head of PR, Sarah Gower, reveals it has strenuously avoided complacency: ‘The World Cup ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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