Castrol kicks off football-themed B2B campaign
10 Aug 2009 | by Sarah Crawley-Boevey
around its sponsorship of the 2010 FIFA World Cup....around the world, with key football figures such as Arsenal manager Arsene Wenger acting as brand ...
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Rugby World Cup signs up French recruitment firm as sponsor
04 May 2006 | by by Jennifer Whitehead
Rugby World Cup, which takes place in France....Millar, chairman of Rugby World Cup, said: "The tournament in France is on track to be the most successful in Rugby World Cup history. With just under 18 months to go until the first match kicks off ... the UK television rights, after signing a deal worth an estimated £40m ahead of the 2003 cup, hosted ...
BBC to launch news and sports mobile apps
17 Feb 2010 | by Daniel Farey-Jones
outside the UK and will include an iPhone app offering World Cup football live coverage and goals.../12 English football season. It is not yet known what ITV plans around mobile apps and the World Cup. An ITV spokesman said the broadcaster would be announcing its World Cup plans for television and other platforms ... the apps in a keynote speech at the Mobile World Congress, the BBC director of future media and technology ...
Boots unveils DM push for Wilkinson competition
01 Nov 2004 | by Joe Lepper,
of England rugby union captain Jonny Wilkinson's World Cup shirts and raise £1m for charity....-store leaflets and point-of-sale images of the rugby star, whose final drop goal in last year's World Cup secured ...
Carling extends sponsorship of League Cup until 2012
18 Dec 2008 | by Darren Davidson
for the Carling Cup for another three years, which will see the beer brand continue to back the competition until.... We are really proud to extend our association with the Carling Cup and to be part of this competition ... football fans, ourselves included, some truly memorable moments." Last season's Carling Cup was won ...
Balance London launches experiential division
09 Apr 2008 | by Daniel Farey-Jones
The Balance Live team has already worked on some leading global events including the Fifa World Cup and the Olympics, and for clients including Speedo, Bank of Scotland and Converse. The division will service international and UK brand clients and agency partners with dedicated event campaign creation ...
180 Amsterdam appoints creative director and retail specialist
18 Sep 2007 | by Staff
previously worked for Nike, where he designed their football identity for the 2006 World Cup, as well ... worked on the design of Nike s Football Retail in the lead up to the World Cup, and was subsequently ...
Mother scoops Powerade pan-Euro account
21 May 2007 | by Darren Davidson
account. Powerade was the Official Sports Drink of the 2006 FIFA World Cup and its last advertising push ... cheetah and a fencing competition. Powerade is set to sponsor the Rugby World Cup later this year as its ...
W&K poaches AMV duo to head global Visa account
12 Oct 2007 | by Darren Davidson
. The appointment comes four months after W K was appointed to Visa s FIFA World Cup sponsorship account. The agency will create global campaigns for ten FIFA World Cup events, including South Africa 2010 ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
relationships with Foursquare to promote passer-by offers to members of the community. There's a whole new world ... on personal information shared by themselves such as age, gender, personal interests. It's a physical world ... " world, where content flows from users to brands and back, there will be opportunities to generate events ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
