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of next year s World Cup. Gillette has sponsored the World Cup since 1970....Gillette-owned Paper Mate has retained its position as sponsor and official writing instrument of next year s World Cup. Gillette has sponsored the World Cup since 1970. ...
Gillette is launching an on-pack promotion to back its FIFA World Cup Best Young Player award....to promote its sponsorship of the World Cup. The shaving brand signed the England star in 2004 for a reported ...
LONDON - Budweiser's grip on exclusive beer branding in Germany during the Fifa World Cup...The Budweiser name can not be used anywhere in Germany, including the 12 stadia where World Cup matches will be played, despite the fact that the brewer paid $40m (£23m) to be one of the tournament's global sponsors. It will still be able to use the Budweiser name in marketing elsewhere, but its ...
LONDON - Nestle Rowntree is hoping to capitalise on the World Cup with a campaign offering
wines in Europe using the official logo of the 2006 World Cup, which is taking place in Germany....The agreement, which was negotiated by EM-TV, will allow the wine producers to use pictures of the World Cup trophy on bottles and to market their products as a FIFA World Cup Germany Wine. A selection of the wines will be featured at World Cup games, while others will appear in supermarkets over ...
LONDON - Johnnie Walker and Red Stripe are to be official sponsors of this year's ICC cricket World...Electronics and Pepsi, motorcycle company Hero Honda and Indian GSM mobile services firm Hutch. The World Cup will be held across eight islands from 11 March to 18 April. It will be contested between 16 teams. ...
LONDON - Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two
LONDON - Elastoplast has signed England's Rugby World Cup-winning captain Martin Johnson...The six-figure deal is the first commercial venture to which the player has agreed following the team's success. Johnson will be involved in promotional activity, advertising and personal match day appearances for 12 months. This will encompass England's Six Nations matches, as well as Heineken Cup games ...
Elastoplast has signed England's Rugby World Cup-winning captain Martin Johnson to be the face...Johnson will be involved in promotional activity, advertising and personal match day appearances for 12 months. This will encompass England's Six Nations matches, as well as Heineken Cup games for his club, Leicester Tigers. The campaign will focus on sports-related strains and pains and demonstrate ...
LONDON - Fifa has secured a landmark victory in a World Cup trademark row with confectionery...'s World Cup in Germany. However, the Office for Harmonization in the Internal Market ruled its attempts to register 11 marks, which included terms such as "World Cup Germany", were unlawful. The OHIM has also ... , and confirmed that only Fifa's commercial partners may use World Cup trademarks. If you have an opinion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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