04 Jul 2007
Visa has confirmed that it is to be the global sponsor of the 2010 and 2014 FIFA World Cups....& Kennedy, which has
been handed responsibility for the brand's global World Cup ad
account. The agency ...
top-tier partner. It already has
global sponsorship deals with the Rugby World Cup and the Olympic ...
21 Apr 2006
This year's World Cup promises to throw up some classic encounters. Steve Hemsley tries to predict...Now is about the time when the official sponsors of the 2006 Fifa World
Cup and their marketing ...
been plenty of examples where World Cup sponsors
have been infuriated by the spoiling tactics of their competitors. At
the 1998 World Cup in France, Nike persuaded more than a quarter of a
million people to visit ...
08 Jun 2006
| by Adam Hill
Adidas has been the dominant World Cup sponsor in terms of coverage. Adam Hill looks at how it put...For the 15 official partners of the World Cup, Friday’s opening game between Germany and Costa ...
Adidas – which sponsors the German, Argentinian, French and Spanish teams – the World Cup has already ...
sponsorship – its UK head of PR, Sarah Gower, reveals it has strenuously avoided complacency: ‘The World Cup ...
15 Jul 2010
| by Joe Thomas
Visa transactions by international visitors in South Africa during the 2010 Fifa World Cup were up...sponsorship of the World Cup, which followed the theme of Visa's 'Running Man' spot.
It showed the journey ...
World Cup, we're very happy with what this has done for our business.
"It has driven business growth ...
Kia Motors and Sony.
Visa was confirmed as global sponsor of the 2010 and 2014 Fifa World Cups ...
29 May 2007
| by Staff
NEW YORK - Mastercard's long standing sponsorship of the World Cup could be in trouble after a US...year sponsorship deal covering the 2010 and 2014 World Cups must be revisited. The appeals court ...
in jeopardy MasterCard s 16 year-long sponsorship association with the World Cup. The appeal court ruling ...
in the case, would only say that it followed the matter with interest . The 2010 World Cup is to be held ...
16 Feb 2010
| by Alex Brownsell
of this summer's FIFA World Cup in South Africa....Africa in time to play in a World Cup game. As he runs, buying items using his contactless Visa card ...
:cia. Visa is also launching a competition to win tickets to the World Cup, as well as pre-paid cars worth ...
World Cup, while remaining true to their brand philosophy of flow'." ...
09 Feb 2009
| by Ed Kemp
system of the 2011 Rugby World Cup....of the FIFA World Cup in 2007 following a legal battle. MasterCard is also a major sponsor of the UEFA ...
The tournament will be hosted by New Zealand and will see 20 teams compete over 48 matches. The last RWC, which saw South Africa crowned world champions for the second time, was hosted by France two ...
05 Jun 2006
| by by Joanne Oatts
LONDON - World Cup official sponsors Coca-Cola, Budweiser and Mastercard are already seeing gains...TNS Sport's World Cup Monitor survey shows more than 50% of viewers in the UK linked Coca-Cola with the World Cup, with 70% making the association in Germany.
The report also showed that 70% of adults in Italy and Spain are interested in the World Cup. In Germany, this rises to 80%, likely to be due to "new ...
20 May 2010
| by Maisie McCabe
of their favourite club during the 2010 Fifa World Cup....strip during the 2010 World Cup in return for making a donation to Shelter. Shelter has provided a tailor-made sweepstake to help workplaces bet on the games and is encouraging people to organise World Cup fundraising parties and make donations to the charity in return for watching the games during work ...
13 Dec 2006
| by Ed Kemp
World Cups, after a US court ruled last week that FIFA was wrong to strip rival MasterCard of its...Visa had been handed the rights for the 2010 and 2014 World Cups in a
deal worth £150m. However ...
for future tournaments; it has been the official credit-card sponsor of
the World Cup for the past 16 years ...
for the brief, which
would have involved creating work around the World Cup until the 2014
tournament ...