Sponsors voice World Cup doubt
13 Jul 2005 | by by Staff
LONDON - The majority of Fifa sponsors are not convinced that the World Cup is a worthwhile
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Initiative launches World Cup blog
02 Jun 2006 | by by Alex Donohue
LONDON - Initiative Worldwide has launched a dedicated World Cup blog, featuring global news...-hand experiences and cast votes in player and match polls. Initiative Germany's World Cup sponsor, Continental ... , said that while he was a passionate football fan he would be "restraining his emotions during the World Cup" in order to deliver objective analysis. The blog will continue after the tournament ...
Budweiser name in World Cup veto
05 Apr 2006
LONDON - Budweiser's grip on exclusive beer branding in Germany during the Fifa World Cup...The Budweiser name can not be used anywhere in Germany, including the 12 stadia where World Cup matches will be played, despite the fact that the brewer paid $40m (£23m) to be one of the tournament's global sponsors. It will still be able to use the Budweiser name in marketing elsewhere, but its ...
Nestle brands in World Cup drive
29 Mar 2006 | by by Staff
LONDON - Nestle Rowntree is hoping to capitalise on the World Cup with a campaign offering
Who won the alternative World Cup?
14 Jul 2006 | by Steve Madincea
It's often forgotten that the commercial competition to leverage the interest in the World Cup ... a different spectacle – a sort of alternative World Cup. Currently, the media's full of post-World Cup analysis. For example, it's estimated the 'World Cup effect' will have generated €19 billion ...
BBC unveils details of World Cup coverage
28 Apr 2006 | by by Lauren Webb
LONDON - The BBC has added glamour to its line-up of World Cup pundits by recruiting two World Cup...and TV viewers can rate players in-match; The Beautiful Frame, allowing fans to send in their World Cup photos to the BBC's World Cup website; and a World Cup blog. The bloggers are two BBC journalists ...
NewsNow unveils portal concentrating on World Cup
27 Apr 2006 | by by Lauren Webb
LONDON - NewsNow has launched a microsite portal dedicated to the 2006 World Cup 2006...., said: "Over the past months we've witnessed World Cup fever rising -- a growing interest in anything ... our first microsite entirely to the 2006 World Cup. "If ever there was a need for a news portal that monitors breaking World Cup news from thousands of sources from all over the world-wide we, it is now ...
Public loses interest in World Cup activity
17 May 2006 | by by Ed Kemp
LONDON - Companies hoping to cash in on the World Cup through piggyback marketing could...proved successful, with one in 10 consumers having already made a purchase in response to a World Cup promotion. However, the findings also suggest that 44% of consumers are already tired of World Cup ... on the World Cup bandwagon or brands that have little obvious connection to the event. The research also ...
German wines in World Cup tie-up
25 May 2005
wines in Europe using the official logo of the 2006 World Cup, which is taking place in Germany....The agreement, which was negotiated by EM-TV, will allow the wine producers to use pictures of the World Cup trophy on bottles and to market their products as a FIFA World Cup Germany Wine. A selection of the wines will be featured at World Cup games, while others will appear in supermarkets over ...
Peugeot to back Rugby World Cup tournament
14 Sep 2005 | by by Staff
LONDON - Peugeot has become the second company to sign up as a main sponsor of the 2007 Rugby World...The car manufacturer follows French banking group Societe Generale in signing a deal with the International Rugby Board, believed to be worth about £3.5m. Peugeot, which also sponsored the Rugby World Cup in Australia in 2003, will receive category exclusivity for automotive. The IRB is seeking six ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
