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August.One quits PC World account

PC World, the UK s largest PC retailer, is seeking a new PR agency after incumbent August...PC World, the UK s largest PC retailer, is seeking a new PR agency after incumbent August ... .One s mission statement and work with progressive clients, he said. PC World marketing manager Anna Lord ... hired earlier this year (PR Week, 21 January) as PC World s first ever external agency. ...

August.One is first agency for PC World

PC World, the UK s largest PC retailer, has appointed August.One Communications to handle all its...PC World, the UK s largest PC retailer, has appointed August.One Communications to handle all ... at August.One. She will report to Simon Turner, deputy managing director of PC World. PC World has not previously retained an external PR agency. Turner said of the decision to appoint ...

PC World hires Red as retained PR consultancy

Computer retailer PC World has hired the Red Consultancy as its retained PR adviser having been...Computer retailer PC World has hired the Red Consultancy as its retained PR adviser having been ... of agreement on business terms. PC World, which operates 80 stores in the UK, has hired Red ... PR will promote PC World s services to large companies, while the specialist campaign aims to raise ...

Top European Agencies 1997: THE WORLD IN THEIR HANDS - ’Today trans-national, tomorrow

comfortable with the idea that a single agency can handle their business around the world, agrees Ketchum ...

Diary: Text 100 gets Holtham on the tracks of the world’s rich and powerful

Downing Street, has been busy meeting world leaders lately....Text 100 s head of public affairs Venessa Holtham, who escorted Microsoft s Bill Gates into No 10 Downing Street, has been busy meeting world leaders lately. The visit with super-rich Gates to see Tony Blair was soon followed by an invite to Hillary Clinton s 50th birthday bash ...

City & Corporate: Apple's secrecy is tantalising PR

There can be few companies in the world as adept at PR as Apple....Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...

and the rest of the financial PR world would do well to take note, says Andrea Garbarino

s attempt to merge with Deutsche Telekom burst onto the world stage. The stakes were enormous ... spot in the world. And the growth trend does not seem to have run its course, since the share ...

are having to learn how to walk again in the international business world - and are leaning heavily on PR

The dust may have settled on the civil unrest that surrounded the birth of the new South Africa, but for businesses operating in the rainbow nation, the process of change is only just beginning.

MEDIA: In Brief - VNU targets IT professionals

VNU Business Publications is this week launching VNU Communications World....VNU Business Publications is this week launching VNU Communications World. Edited by Jon Bernstein, the monthly title will address the increasing crossover between the telecommunications and IT network industries. Targeted readers will include telecoms and IT professionals. ...

Aiming for the tallest poppy: Microsoft may be the business success of the decade but its dominance of the market has led to a PR backlash from some quarters. Lexie Goddard reports

Charmless but harmless lord of the computer world s geeks and nerds to a bully bent on world...Charmless but harmless lord of the computer world s geeks and nerds to a bully bent on world ... the domineering attitude of Gates, once the darling of the computer world. It is not just the media ... on unpleasant celebrities , appeared on front pages all over the world. This bout of so ...

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