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And in the real world... The Boston Globe, Virgin Media, Freeview and more

the planned switchover date to the World Cup in South Africa. Source: The Telegraph Fiat s plan to create a ...

Premier Foods to launch cup-a-pasta range

Premier Foods is looking to enliven the hot snack sector with the launch of a new cup-a-pasta range.... Batchelors cup-a-pasta will be available in four flavours: chicken, tomato, creamy cheese and roast vegetable flavour. Key selling points for the range include that each cup has less than 2% fat and are convenient ... . Batchelors started making dried soups in 1949, a range which became cup-a-soup in 1972. ...

McDonald's buys into Euro 2012 and 2016 tournaments

The deal between the pair extends a partnership that dates back to the UEFA Championship in 1992 and has covered five European tournaments. McDonald's has also been a FIFA World Cup partner since 1994 a partnership it will continue during this year's World Cup. The renewal of the commercial tie ...

A newly converged world

relationships with Foursquare to promote passer-by offers to members of the community. There's a whole new world ... on personal information shared by themselves such as age, gender, personal interests. It's a physical world ... " world, where content flows from users to brands and back, there will be opportunities to generate events ...

My Media World: Steve Cox

ruled the media world I would... Make everyone wearing jeans change into a suit, just to see if it actually made them any less creative. If I could switch places with anyone in the media world ...

Sky marketer scoops top prize at Brand Event Awards

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Subway trumps McDonald's as world's largest restaurant chain

Subway has pinched the crown of the world's largest restaurant group from McDonald's, the company

Starbucks sets Guinness World Record for global singalong

LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing

CNN opens the world's first 'CNN Cafe' in Seoul

education institution, launch of the world's first CNN-branded cafe in South Korea.

And in the real world... Phorm, RBS, L'Oréal and more

LONDON - Today's round-up of the biggest business stories.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.