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Coca-Cola has claimed that proposals to double the frequency of the World Cup to every two years
Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup...Budweiser has appointed James Lousada as marketing director in the run-up to its World Cup marketing activity. Budweiser, one of the official sponsors of the World Cup, also launches its pounds 15m ... and marketing five months ago. Lousada explained to Marketing that the World Cup will be heavily ...
of its marketing drive around the forthcoming World Cup....The fast-food company, which is an official sponsor of the World Cup, is undertaking a varied, cross-platform approach to its marketing for the event, which also encompasses the introduction of a ... of the brand's fast-food staples. A competition will offer the chance to travel to the World Cup. Last month ...
Crabbie's, the alcoholic ginger beer, has become the latest brand to launch a World Cup campaign...will run for the duration of the World Cup on Talk Sport Radio. The ads signify the latest in a series ...
Carling is attempting to keep its football heritage alive with a World Cup campaign, created...to come out before the rush of World Cup ads, but will only run for the first few games. They will air ...
Vauxhall has secured a pounds 4m deal to sponsor ITV s coverage of the World Cup in France next...Vauxhall has secured a pounds 4m deal to sponsor ITV s coverage of the World Cup in France next year, beating bids from four rival sponsors including the Anheuser Busch brand, Budweiser. The deal, which was secured by sponsorship agency TSMS, follows the qualification of both England ...
The Brief To generate awareness of Tesco as the World Cup retailer despite not being ... around a series of promotions and motivate consumers to participate in Tesco World Cup activity, thus ... Record using a World Cup game card that ran each day for four weeks and gave exclusive product offers ...
This year's World Cup promises to throw up some classic encounters. Steve Hemsley tries to predict...Now is about the time when the official sponsors of the 2006 Fifa World Cup and their marketing ... been plenty of examples where World Cup sponsors have been infuriated by the spoiling tactics of their competitors. At the 1998 World Cup in France, Nike persuaded more than a quarter of a million people to visit ...
LONDON - Budweiser's grip on exclusive beer branding in Germany during the Fifa World Cup...The Budweiser name can not be used anywhere in Germany, including the 12 stadia where World Cup matches will be played, despite the fact that the brewer paid $40m (£23m) to be one of the tournament's global sponsors. It will still be able to use the Budweiser name in marketing elsewhere, but its ...
LONDON - Nestle Rowntree is hoping to capitalise on the World Cup with a campaign offering
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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