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Revolution: March 2012 features list

marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers..., where both companies will be collaborating on digital campaigns for Heineken s brands around the world ... and maximising the number of consumer transactions. Mobile World Congress The biggest trends from ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can...Apart from being one of my most snow-filled Davos experiences - 4m of it - this year's World ... . The broader debates that take place here not only have an impact on world affairs, but, inevitably, also ... that engagement. HIGHLIGHTS World Economic Forum - Prime Minister David Cameron was joined by London ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays ... advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

to join at a time when the supply and demand of the world's energy resources are constantly ... and renewable energies, is the third largest independent oil trader in the world. Dix moves into the role ...

Brands sought for £10m Olympic museum

in the world to host to the Olympic Games three times, following this year's event. Moynihan said: "It is a ... Committee, said: "I am a firm believer that the Olympic Games are not only about gold medals, world records ...

Lord Mandelson to advise APP after accusations of illegal logging

The Guardian reported last night that the Labour peer has been hired by APP, one of the largest pulp and paper companies in the world. APP has been accused by environmental groups, including Greenpeace, of chopping down protected trees and endangering animals. Mandelson set up Global Counsel ...

Shell in hunt for agency to work on global ad projects

The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Nike marketing boss attacks 'old' approach to social-media

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Locog defends role of embattled Olympic sponsors

are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.