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Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup....of the 2010 World Cup. Adidas, one of the key sponsors of the 2014 tournament in Brazil, will be hoping its next World Cup campaign will do more to upstage rivals than its previous effort. The brand s advertising around its sponsorship of the last World Cup was overshadowed by Nike s Cannes Grand Prix ...
Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 Fifa World Cup....TBWA\Worldwide, an Adidas roster agency, won the business after a final pitch against Mother and DDB. Sid Lee, the roster agency that handled Adidas last World Cup campaign and won the global ... sponsorship of the last World Cup. However, Nike won plaudits and industry awards, including the Cannes Grand ...
Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while...window in the game for us is the World Cup. It could be possible for us to target rival sports ... the fixtures ahead of the World Cup. After this there will be a focus on "cost-effective" digital marketing ... marketing activity includes 2015 World Cup matches streamed through rugby websites. Crucial ...
FIFA World Cup....to support its comms plans as it kicks off international outreach ahead of the 2014 FIFA World Cup ... football tournament. Fl via Rohlfs, executive co-ordinator of the 2014 FIFA World Cup Brazil for Belo ... matches in the 2013 FIFA Confederations Cup and six matches in the 2014 FIFA World Cup, including one ...
Football fans must be able to drink beer at stadiums during the 2014 World Cup in Brazil, insists...is among the major sponsors of the 2014 World Cup. Fifa general secretary Jerome Valcke is now visiting Brazil and is lobbying for the right to sell beer to be enshrined in World Cup law. Valcke is reported to have told journalists in Brazil, "Alcoholic drinks are part of the Fifa World Cup, so we're going ...
's World Cup, which will be held in England.
-to-air coverage of home qualifiers for the 2014 World Cup, from the 2012/13 to 2013/14 seasons....for the FIFA 2014 World Cup and all home and away friendlies during the two year period. Away qualifiers ... alongside other ITV content such as the Champions League and World Cups shows that our football content ... Following the agreement with The FA, ITV1 will continue to broadcast the first pick of FA Cup ...
Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a...that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear ... as FA Cup sponsor is to bring the famous trophy closer to the fans. "The collaboration with Aurasma literally puts the trophy in the hands of football fans across the world and builds added anticipation ...
Ryder Cup Europe has appointed Grayling to manage international comms for the next home staging...: As one of the world s premier sporting events we believe that The Ryder Cup s reputation and appeal can ... in 2018. The Ryder Cup director Richard Hills added: 'The selection process was extremely competitive ... , achieve all our key objectives over the next two years. In addition to promoting The 2014 Ryder Cup ...
Cup is to bring the tournament closer to fans around the world, building anticipation of matches ... ESPN partnership is another step in sharing the magic of the world's most famous domestic cup ... of the FA Cup competition. It will air ahead of the semi-final between Liverpool and Everton ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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