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by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ...
factors. When booking theatre tickets over the phone, we expect the agent to be polite and to book our tickets efficiently so this does not impress us (these are hygiene factors, which we tend ... hygiene factors which can only undermine but not create true customer delight. To do this ...
. Bradbury has worked at Saatchi Saatchi and helped launch Saatchi X. He joined DDB UK in 2007. In his 20 ...
central government. More positive media coverage will be down to a number of factors. With smaller ...
of the common themes that appear more often. The deciding factors are still about people, though: clients want ... the client does not play their part in bringing their knowledge or understanding of other influencing factors ... , and other key factors are often outside the influence of the agency teams. It is, therefore, vital ...
Shareholders will get the chance to lodge a protest vote against the company s remuneration report at its annual general meeting on 13 June. One shareholder advisory firm, ISS, has issued a report recommending they do so, highlighting a "substantial enhancement" of Sorrell s pay package among other factors ...
feature in association with X' or a 'sponsored article'. This leaves little ambiguity as to the motives ... such communications could be interpreted as the publisher s unbiased editorial, is a key factor. The rationale ...
often be a crapshoot for the agencies involved, with many unknown factors determining the outcome ...
media content on their tablets. Usability is a factor, with 63% of UK tablet users agreeing ...
of the applicant must also be included. The 400 words should be shaped around the following factors ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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