MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24
13 Feb 1998 | by STEPHEN ARMSTRONG
1988: Series editor, Network Seven 1989: Series editor, Club X 1990: Managing director ...
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INTERNATIONAL: Everad seeks agency as PR becomes high priority
21 Apr 2000 | by LARRY DOBROW
-old members of generations X and Y . Edited by Gidon Freeman. ...
INTERNATIONAL: DuPont review leads to agency talks
09 May 2003 | by Paul Cordasco
the auction mechanism, 'price was just one of several factors' that will play a role in the company's decision ...
ANALYSIS: BIG QUESTION; Is advertising a PR tool?
10 Nov 1995
to ensure that PR potential is factored into an ad s creation. To make this work, the PR and ad agency ...
How to get ahead in business
09 Aug 1996 | by ROBERT GRAY AND STEPHEN FARISH
that PR can also be a profitable business is a crucial factor in its quest for credibility as a business ... is the single most important factor in determining whether a PR consultancy will grow successfully ... , which is the most crucial factor of all - that elusive winning edge. Aiming High: The Bottom ...
PEOPLE: Staff engagement - PRWeek examines internal comms in The Best Companies to Work for in the UK survey
31 Aug 2001
is not just affected by external factors but by internal ones - i.e. employees. Indeed, some would argue ...
PEOPLE: Staff engagement - PRWeek examines internal comms in The Best Companies to Work for in the UK survey
31 Aug 2001
is not just affected by external factors but by internal ones - i.e. employees. Indeed, some would argue ...
OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds
22 Sep 2000
to see at what age children take up the game and which factors influence them in that decision ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
circulation titles will still tend to get first offer. But to this you have to factor in whether the title has ...
Consumer PR: Targeting the next generation
02 Jul 2004
, as celebrity endorsement is seen as an important factor in attracting children to brands. But rather than ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
