News Analysis: Going after a generation's 'x'
07 Dec 2005 | by David Tiltman
Labour and the Conservatives. At the last election, this problem was exacerbated by the Iraq factor ...
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Mobile users offered free X Factor content in ad deal
02 Sep 2009 | by Ben Bold
's 'The X Factor' in exchange for opting-in to receive targeted advertising...., which will surround 'The X Factor' content. The content, which consists of 10 three-minute mobile ... that are not advertising around 'The X Factor''s TV broadcasts the opportunity to link their brands to the popular show. ...
DIRECT CHOICE: BMW X5
11 Mar 2004 | by Andy Tye, Creative director, Love Europe
It's not just another four-wheel drive. The BMW X5 is one intelligent enough to anticipate any loss...Teutonic precision, exactly why you should be driving an X5. And it's all packaged into a neat little ...
Direct choice: BMW X3
26 Jul 2006 | by Patrick Baglee, Executive creative director, EHS Brann
This pack for the muscular BMW X3 contains an abundance of ideas. Charming icons are dotted...to the story. The accompanying letter is functional, and, like the X3's boot, packs a lot in. But I wonder if the signatory could have been temporarily assigned the job title of 'discoverer in chief', an allusion to the X3's ability to reveal hidden wonders. The promotion - a weekend with an X3 and a one- or two ...
Krypton Factor returns to ITV in ad-funded deal
13 Oct 2008
London - The Krypton Factor, the classic ITV endurance contest, is to return to TV screens as an ad.... Sage's Krypton Factor deal includes sponsorship credits around the show and exclusive content online and across ITV's other digital channels. The new series of The Krypton Factor, which originally ran on ITV ...
Panasonic launches innovative MMS campaign for X70
10 Dec 2003 | by Staff,
LONDON - Panasonic has backed the launch of its X70 mobile camera phone with an innovative multi...to 400 photos? No? Now could be the time to change your phone." The Panasonic X70 has 4MB worth ... marketing firm Flytxt. The campaign's brief was to generate awareness about the new X70 and worked ... market, which is more likely to upgrade or purchase the new X70. If you have an opinion on this or any ...
Associated rapped for X-rated jibe at Express Newspapers
09 May 2001 | by Anna Clark
An Associated Newspapers direct marketing campaign which claimed that Express Newspapers were X...Express have just been acquired by a pornographer. Do you really want an X-rated paper in your home? Open ... not necessarily mean that the Daily and Sunday Express would or had become X-rated. It also agreed ...
Saatchi & Saatchi X promotes Hathaway to lead Europe
07 Aug 2008 | by Oona Haas
LONDON - Shopper marketing agency Saatchi & Saatchi X has promoted Simon Hathaway from UK CEO...Hathaway joined Saatchi Saatchi group in 2003. He has headed the UK branch of X since ... Murray, global CEO of Saatchi Saatchi X, Hathaway has demonstrated he is ready for the role. "Simon ... across Europe for Saatchi Saatchi X, and is a key member of our executive global team," Murray said ...
Jaguar lures X-Type prospects with film creative
12 Dec 2005 | by by Daniel Farey-Jones
LONDON – Jaguar is gathering prospects online for its new high-performance X-Type 2.2 Diesel...they have X-Type". The film is shot in black and white and the camerawork places the viewer in the shoes ... the essence of the new X-Type." 20:20 London's work for another car client, Audi, won a DMA Gold Award ...
Saab uses USB keys for Turbo X campaign
12 Mar 2008 | by Paul McNally
to promote the new limited-edition Saab 93 Turbo X....and digital, the two are connected seamlessly. The Saab Turbo X goes on sale this summer and comes with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
