22 Aug 2011
| by Sarah Johnson
of the most high profile ad slots on TV this weekend. As 'The X Factor' returns, we look at some...ITV s launch of the eighth series of 'X Factor', with a revamped judging pannel that doesn't include Simon Cowell or Cheryl Cole, still attracted big name brands, with an extended ad from Google Chrome kicking off the first ad break.
Alongside McDonald's, Ikea, Argos and Chanel, cinema promos ...
22 Aug 2011
| by Maisie McCabe
TalkTalk, the telecoms provider, has created a campaign to promote its sponsorship of 'The X Factor...The work by CHI Partners encourages family participation and offers 'X Factor' fans the chance ...
singing or dancing to win the chance to star in a TalkTalk ad or tickets to 'The X Factor' final. Digital ...
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TalkTalk renewed its sponsorship of ITV1's flagship property 'The X Factor' in May last year in a three ...
07 Nov 2011
| by Daniel Farey-Jones
Marks & Spencer has launched its Christmas TV ad, starring the finalists from this year's 'X Factor...in yesterday's 'X Factor' results show.
Yesterday the retailer ran a promoted tweet on Twitter, which said ...
The ad features people unwrapping Christmas gifts from M S, interspersed with shots of 'The X Factor' contestants singing 'When You Wish Upon A Star'.
Sixteen contestants appear, including Craig ...
19 Aug 2011
| by Maisie McCabe
Ikea is launching its latest ad campaign 'Happy to Bed' during the first episode of 'The X Factor...During 'The X Factor' ad breaks, Ikea will air a 60-second TV spot called Playfight featuring a wife starting a play fight with her husband and descends into them throwing toys, pillows and socks at each other.
The ad follows the success of last year's kitchen-based ad which followed two men ...
26 Aug 2011
TalkTalk is promoting its sponsorship of The X Factor by giving people the chance to star
08 Nov 2011
Marks & Spencer has unveiled its Christmas TV ad by Rainey Kelly Campbell Roalfe/Y&R starring The X...The ad first aired during Sunday (6 November) evening s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star arranged by the producer Richard "Biff" Stannard. ...
16 Aug 2010
| by John Reynolds
Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m...The X Factor pizza, which will be available in stores this month (August), will be priced at 3 ...
Takeaway brand and coincide with the return of 'The X Factor' to ITV this Saturday (21 August).
Paula Wyatt, Dr Oetker marketing manager, said: "The X Factor is one of the biggest and most anticipated TV ...
23 Aug 2010
| by Sara Kimberley
TalkTalk is leveraging its sponsorship of The X Factor by launching an augmented-reality campaign...video will be selected and featured during 'The X Factor' ad breaks. Users will also be able to get ...
05 Dec 2011
| by Sara Kimberley
Gocompare.com has created a fairytale ad to be premiered during next week's 'X Factor' final on ITV
05 Oct 2011
| by Arif Durrani
another two-minute commercial takeover during the first break of ITV's 'The X Factor' on Saturday....'.
Shorter versions of the ad will also appear as part of the ongoing 'X Factor' run on 15 October, 5 ...
30-second version of the TV ad, which will appear as part of the live 'The X Factor' final on 11 ...