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Brand Health Check: The X Factor

; but is it really the lack of Cowell on The X Factor that has resulted in a drop in viewing figures of more than 2m ... switch off. However, The X Factor is still attracting the biggest audience in its primetime Saturday ... Come Dancing pipped it. Some argue that this year's X Factor finalists don't have the big ...

Nokia lands exclusive 'X Factor' app

Nokia has agreed a deal with the producer of 'The X Factor', Fremantle Media, to exclusively...The move follows the success of Fremantle Media's free iPhone app for 'Britain's Got Talent' during the series' run on ITV1 in the spring. It was downloaded over half a million times. 'The X Factor' returns to ITV1 in the autumn. Fremantle and ITV declined to comment. ...

Millie's Cookies launches charity X Factor cookies

Millie's Cookies, the cookie chain, has created four 'X Factor' cookies ahead of the finals...The four limited-edition cookies feature 'The X Factor' finalists One Direction, Matt Cardle ... to be split between two charities. 'The X Factor' has nominated armed forces charity Help For Heroes ... the final outcome, this really is one 'X Factor' final we can all can get our teeth into." Each winning ...

TalkTalk sponsors The X Factor to push 'brighter' brand

LONDON - TalkTalk is to sponsor the next series of ITV's The X Factor, continuing the relationship...company, TalkTalk will use its official sponsorship of The X Factor 2009 to promote itself ... time TV during The X Factor idents. Budding stars can visit www.talktalk.co.uk/xfactor to record ...

Pepsi beats rival to X Factor US sponsorship

Soft-drinks giant PepsiCo has won the sponsorship of 'The X Factor' in the US, beating its rival...million viewers across the US. The UK version of 'The X Factor' is sponsored by TalkTalk, in a three ...

Talk Talk in £20m X Factor sponsorship

property X Factor, committing to a further three-year deal understood to be worth £20m....The deal will build on the success of the X-Factor, which was won last year by 18-year-old Joe McElderry. A Talk Talk spokesperson confirmed the deal but would not verify its value. TalkTalk also ... , traditionally held by X Factor finalists, by heavy rock band Rage Against The Machine following a Facebook ...

Oxo launches X-shaped cube ahead of X Factor marketing drive

'trademark crumble' and link into an X Factor-themed marketing push....The launch of the X-shaped cube will be backed by a new pack design and a 2m marketing campaign. This will be themed around the X Factor, asking the question: Has your family got the Oxo Factor?' Running across ... for their favourite ad. The final ad will then be aired during the X Factor Final. ...

Amanda Andrews on Media: Will global X Factor pay?

their intentions was greater than an X Factor final. The pair finally went public last week in GQ, revealing plans to take The X Factor talent-show format global with an internet TV venture staged in Las Vegas ... audiences in the first instance will not be easy. The X Factor is popular here, but is a relatively unknown ...

X Factor finalists to star in M&S Christmas campaign

Marks & Spencer is bringing in this year's finalists from 'The X Factor' to star in its traditional...are expected to launch in the ad breaks during 'The X Factor' Saturday night live shows. The ads mark a ... in its Christmas campaigns. Finalists for this year's 'The X Factor' were announced last night ... - to 34-year-old audience by partnering the show and offers 'X Factor' ticket giveaways, after replacing ...

Dr Oetker supports X Factor pizza with £2m campaign

Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m...The X Factor pizza, which will be available in stores this month (August), will be priced at 3 ... Takeaway brand and coincide with the return of 'The X Factor' to ITV this Saturday (21 August). Paula Wyatt, Dr Oetker marketing manager, said: "The X Factor is one of the biggest and most anticipated TV ...

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