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X Factor live show grabs 12.8m viewers for ITV1

LONDON - The first 'X Factor' live show on ITV1 on Saturday night attracted a peak audience of 12...The Funniest Things ... Abroad' by 900,000 viewers. On Sunday night the 'X-Factor' results show topped its Saturday ratings, earning 13m viewers and a 46.3% share at 8-9pm. 'X Factor' judge Danni Minogue ...

Saatchi & Saatchi X boosts senior team with two appointments

LONDON - In-store marketing agency Saatchi & Saatchi X has appointed Sadia Siddiqui as associate...number of P G brands including Always, Pampers and Max Factor. Creak is originally from Brazil, where ... , where she worked on the BAT account. Simon Hathaway, managing director at Saatchi Saatchi X, said ... on the brands we ve won. Sadia and Daniela will be a welcome addition to the senior team at Saatchi Saatchi X. ...

The iD Factor launches specialist panels

LONDON - The iD Factor has created 22 specialist panels covering markets including insurance...completed a cheese study within two days. The iD Factor is also offering monthly specialist panel omnibus surveys, on top of its existing omnibus. Paul Dixon, managing director of The iD Factor, said ...

ID Factor expands local panels to five continents

LONDON - ID Factor, the online fieldwork company that counts OMD and Synovate among its clients...in Asia and 1.3m in the Americas. ID Factor said its clients would now be able to launch projects more ... for cultural and linguistic fit. Jon Gumbrell, managing director of iD Factor, said: "Consumer panels ... clients." The iD Factor is a division of TMN, which specialises on online marketing, especially ...

The iD Factor expands with six senior appointments

LONDON - Online market research firm The iD Factor has made six appointments as part of its...division, where he will be joined by Ying Chow, quality assurance coordinator. iD Factor said it had ... director at The iD Factor, said: "This is the right time to expand: we're profitable and the online ... by direct marketing firm TheMutual.net for £2.86m in January this year. The iD Factor provides market ...

Study identifies one factor in problem of false responses

LONDON - People are more likely to lie in online survey responses if they are told what topic the survey is about, new research has found.

Saatchi & Saatchi X promotes Hathaway to lead Europe

LONDON - Shopper marketing agency Saatchi & Saatchi X has promoted Simon Hathaway from UK CEO...Hathaway joined Saatchi Saatchi group in 2003. He has headed the UK branch of X since ... Murray, global CEO of Saatchi Saatchi X, Hathaway has demonstrated he is ready for the role. "Simon ... across Europe for Saatchi Saatchi X, and is a key member of our executive global team," Murray said ...

Research claims colour a crucial factor in brand recognition

LONDON - The colour a brand uses in its logo and product design can be responsible for the highest levels of recall by consumers, according to new research.

Saatchi X chief calls for greater in-store marketing investment

across to shoppers and translate it into sales, according to Saatchi & Saatchi X managing director Simon...of the Media Spend Cake', scheduled for the final day. He said that Saatchi Saatchi X had an approach ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Chemistry Communications Group t/a Publicis Chemistry, swapables CHI Partners, X Factor brightstage ... CHI Partners, X Factor brightstage MediaMonks, the desperados experience Tullo Marshall Warren ... Partners, X Factor brightstage Profero, Asos marketplace SapientNitro, sneakerpedia Zone ...

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