27 Oct 2008
| by Fiona Ramsay
LONDON - ITV has launched a dedicated fashion and beauty microsite within The X Factor website..., online sales director at ITV, said: 'Last year we saw huge demand on The X Factor website for clips ...
29 Aug 2007
| by Nicola Clark
LONDON - ITV's flagship entertainment talent show The X Factor has signed a promotional alliance...an X Factor competition run on packaging this month. It will offer Tesco shoppers the chance to win exclusive X Factor prizes including VIP tickets to the show s finale and live tour next year. The activity ...
, Fremantle-Media has unveiled a raft of interactive user-generated content functions for The X Factor website ...
11 Jul 2007
| by Nicola Clark
Simon Cowell's ascent up the rich list looks set to continue with a raft of X Factor brand...to produce X Factor-branded shower gel, lip gloss,
body shimmer, perfume and aftershave. The range ...
Factor sweets to be
sold in Tesco and Marks & Spencer. A range of X Factor-branded musical toys, MP3 ...
-year deal, believed to be
worth more than £7m, to sponsor The X Factor, just over a month
after Nokia ...
10 Jul 2007
| by Nicola Clark
LONDON - Simon Cowell's ascent up the rich list looks set to continue with a raft of X Factor brand...to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range ...
Factor sweets to be sold in Tesco and Marks Spencer. A range of X Factor-branded musical toys, MP3 ...
, believed to be worth more than 7m, to sponsor The X Factor, just over a month after Nokia ditched its ...
27 Aug 2009
| by Jacquie Bowser
LONDON - Girls Aloud singer and 'X Factor' judge Cheryl Cole has landed a one-year deal with L...'Oreal Paris makes that aspiration achievable." Cole replaced Sharon Osbourne as a judge on 'The X Factor ...
opportunities. She was introduced to contacts stateside by 'X Factor' guru Simon Cowell, who is well known as a ...
10 Sep 2009
| by Amy Golding
produced specifically to run during X Factor.
03 Aug 2010
| by Mark Banham
The X Factor supremo has shown considerable nous in sealing major ties for his acts....books, SyCo has been quick to make its talent available for brand tie-ups. Most visible is The X Factor ...
recently, Girls Aloud's Cheryl Cole returned to the Cowell camp as a judge on The X Factor - and a six ...
09 Mar 2010
| by Staff
LONDON - 'X Factor' runners up JLS are planning to launch their own range of condoms in a reported...the condoms. JLS, which stands for Jack Lad Swing, shot to fame after coming second on 'The X Factor' two ...
04 Mar 2011
| by Andy Fry
From MasterChef cookware to X Factor perfume, brands are jumping on the TV licensing bandwagon...and reality TV has grown, however, this has changed.
Today, with ratings hits such as The X Factor, Top ...
. 'But with The X Factor we've focused on a tightly-defined range of products incredibly relevant ...
.'
This approach echoes that taken by Fremantle Media Enterprises (FME), which has a monster brand in ITV's The X ...
27 Oct 2006
| by by Sarah Woods
LONDON - Irish boy band Westlife are to follow in the footsteps of 'X Factor' winner Shane Ward