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DIARY: Milking the X Files phenomenon for all it’s worth

The best-laid PR plans - along with several aliens - recently crash landed in Milton Keynes.

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

, which it formed with Capital FM. Celebrities Voices with Soul from The X-Factor show and Hollyoaks ...

Carphone Warehouse in surge after store pledge

of Coldplay's album X Y to £7.47 for a limited period. Meanwhile, Marks Spencer's reputation took further ...

CAMPAIGNS: Telewest PR launches its 2Mb service - Consumer PR

speed-themed event at Walthamstow Dog Stadium. Telewest Broadband sponsored races named 'The 4x Faster ...

FOCUS: HI-TECH PR - Talking on the right lines. According to IT professionals, ISDN is now second generation technology. But companies are still working to capture the small business and consumer markets Phoebe Gay reports.

) modems as a cheaper alternative to ISDN technology. The two standards, K56flex and x2, cannot talk to each other so choosing which to invest in is important for consumers. US Robotics (www. x2.usr ... each side. 3Com created a page within its web site (www.3Com.com) dedicated to the x2 and K56 flex ...

Colt Telecom stages pitch for UK PR brief

on different factors. Our new contracts will move away from traditional retainer arrangements towards results ...

F-H loses Nortel work and sheds UK staff

factor. F-H managing director Paul Blackburn confirmed the firm will slash positions across its ...

CAMPAIGNS: HI-TECH PR; Flying the FLAG for fibreoptics

the difficulty in evaluating exactly what factors influenced these purchasing decisions. ...

Profile: Peter Morgan, head of group media relations, BT

. Another factor was the thought of reporting the same stories - he estimates that he covered eight ... ongoing telecoms review. Morgan is ready for the upcoming challenge and points to two 'critical' factors ...

Campaigns: Weekly Web Watch - Not so free to access all areas

the statement blamed factors beyond the company s control. AltaVista is disappointed that the current ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.