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contributing factor

? While there are many factors involved in the Boo.com crisis, one of them is surely poor PR ...

DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report

emerged as a deciding factor in the success of Britain s most admired companies....emerged as a deciding factor in the success of Britain s most admired companies ... and imaginative internal communications also emerged as one of the key factors in the success of Britain s most ...

Shopsmart to drive traffic with GCI Jane Howard

. According to Crombie, GCI Jane Howard s dotcom and retail experience was an important factor ...

Local community deserves firms' aid, says survey

than 35. More men than women also said reputation was an important factor when buying. 'The general ...

CAMPAIGNS: Corporate Branding; Getting ahead by name-dropping

the mysterious Brand X . The new identity was finally unveiled to staff on 6 October at Leeds Town ...

KFC bid to clean up image after high-profile attacks

the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...

Cameron tipped for Black & Decker account

admitted that 'budget constrictions' had been a factor in the parting of ways between the two parties ...

Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

of surprise. What's new, though, is the lightness of touch, the domestic scale and the charm factor - all ... . But underneath the slapstick, the campaign carries a heavy punch. For consumers, the 'ouch' factor is that GM ...

Selfridges tops Reputation Monitor after sales growth

(NNI). The NNI allocates a figure based on a number of factors, including size of articles ...

Judge and Jury: Old traditions die hard with Laura Ashley customers - Laura Ashley may have saved itself by recognising the value of its traditional customer base, says Suzanne Ahern, associate director, Attenborough Associates

crucial factors, but the four that seem most relevant for Laura Ashley are honesty, communication ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.