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DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report

emerged as a deciding factor in the success of Britain s most admired companies....emerged as a deciding factor in the success of Britain s most admired companies ... and imaginative internal communications also emerged as one of the key factors in the success of Britain s most ...

Technology: The Week in Technology

-month digital campaign for its Range Rover Sport vehicle. Future will promote the luxury 4X4 on its gadget ...

Energy firms' CSR work is rewarded in first BITC index

The body has for the first time created a league table of firms based on their commitment to CSR, taking into account environmental and community factors, as well as their role in the market and work place. Five utility and energy firms are in the top quintile - BP, National Grid Transco, Rio Tinto ...

Motoring: The car industry notches up a gear

popular UK models 3 Series, 7 Series, X5, MINI and the motorcycle GS models - as favoured by the globe ... to the Government's renewable transport fuel obligation targets, unveiled in April. RENAULT LAUNCH OF FIRST 4X4 ... the French car maker's first 4x4 crossover, the Koleos, will be available in July. The firm is also gearing ...

THIS WEEK’S BIG QUESTION: Should energy companies highlight environmental issues?

stations are a key factor in mitigating global warming: they don t produce carbon dioxide. If Europe gets ...

CAMPAIGNS: CONSUMER PR; Cohn & Wolfe’s powerful advice

and Wolfe revealed that monetary rather than environmental concerns was the primary motivating factors ...

Campaign: British Energy gives staff morale a lift - Internal Communications/CSR

the campaign in a positive light. 'This campaign brought a really good feel factor to our station,' says ...

Campaigns: A network first for National Grid - Investor Relations

the focus group an understanding of the factors influencing performance and the parts of the business ...

News Analysis: Energy firms try to curb cynicism

a success, although being one of the cheapest priced still appears to be a factor. Last week ...

FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports

, but always as a support, concludes Paterson. STAR TURNS: MONEY WELL SPENT ON THE RECOGNITION FACTOR ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.