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CAMPAIGNS: European debut for Foundry - Hi-tech PR

factor of at least 10....Foundry Networks is a US company which specialises in IT networks. It has developed products, based on technology know as Gigabit Ethernet, that boost the speed of existing computer networks by a factor of at least 10. Objectives Foundry planned to target key journalists ...

PR EUROPE: WARSAW: Sigma scores a first with Imation

Imation, the US film, computer X-ray and printing products company has appointed Sigma...Imation, the US film, computer X-ray and printing products company has appointed Sigma International as its first PR agency in Poland. Imation was created in July 1996 when it was demerged from US multinational 3M. It will be our job to introduce the company to the Polish public, said Sigma ...

MEDIA BRIEFS: Future Publishing's magazine on sale this week

XBOX: Future Publishing's magazine for Microsoft's games console Xbox users went on sale this week in advance of the console's launch next month. X Gamer will contain news, previews and reviews related to the device. The editor is Mark Donald. ...

Kodak seeks EMEA health imaging PRO

Eastman Kodak has created a new role to run PR across Europe, the Middle East and Africa (EMEA) within its health imaging division. Health imaging mainly makes X-ray films and equipment. Kodak ... digital applications for its X-ray products as the health industry begins to adopt the technology ...

INTERNATIONAL: Edelman takes Microsoft Asia-Pacific corporate PR

Services Division and games console X-Box within the region. News of Edelman's win comes as Microsoft ... products, such as the X-Box, and its success in overcoming legal woes were cited as reasons for its rise ...

EDITORIAL: Draw a line under HP pitch madness

. Theoretically this could lead to agency x handling imaging and printing globally, while agency y carries out the work in Asia Pacific, while agency x manages enterprise systems in yet another geography, reporting ...

INTERNATIONAL: Everad seeks agency as PR becomes high priority

-old members of generations X and Y . Edited by Gidon Freeman. ...

Barley quits Oracle to claim Microsoft role

for corporate, The Red Consultancy for consumer work including promotion of the X-box and, finally, Weber ...

INTERNATIONAL: Microsoft Australia PR job for Howorth

and the Great Plains division in Australia. The Howorth win does not include the business for X Box, which ...

NEWS: Fox hands international games account to MS&L

the campaign - which is led by MS s London office - with such names as Die Hard, the X-Files and the Simpsons ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.