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X Factor launches fashion microsite

LONDON - ITV has launched a dedicated fashion and beauty microsite within The X Factor website..., online sales director at ITV, said: 'Last year we saw huge demand on The X Factor website for clips ...

The X Factor to launch online branded content shop

'The X Factor' producer Fremantle Media and ITV have partnered with online department store Very...fans of the show can read weekly fashion content related to The X Factor and buy branded clothes ... sets, rugs and beanbags in addition to other 'X Factor' branded products. Mark Rosenegk, UK vice ... fashion partner for 'The X Factor'. "This deal allows for all parts of their business to benefit ...

The X Factor to roll out array of brand extensions

LONDON - Simon Cowell's ascent up the rich list looks set to continue with a raft of X Factor brand...to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range ... Factor sweets to be sold in Tesco and Marks Spencer. A range of X Factor-branded musical toys, MP3 ... , believed to be worth more than 7m, to sponsor The X Factor, just over a month after Nokia ditched its ...

Marks & Spencer 'The Christmas X Factor' by RKCR/Y&R

Marks & Spencer has unveiled its Christmas TV ad by Rainey Kelly Campbell Roalfe/Y&R starring The X...The ad first aired during Sunday (6 November) evening s The X Factor on ITV1 and sees the finalists perform a version of the Christmas classic When You Wish Upon A Star arranged by the producer Richard "Biff" Stannard. ...

Jedward touted to become face(s) of Burberry

LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from...According to a report in the diary section of The Daily Telegraph , British label Burberry had been approached to sign John and Edward Grimes for a promotional campaign. Sinitta, the former girlfriend of 'X Factor' judge Simon Cowell, told the Telegraph: "We are trying to get them to be the face ...

Appointment to View: behind the scenes of the M&S Christmas ad

With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes...this year. "Working with 'The X Factor' finalists has been fantastic. Their version of When You Wish ...

Matalan to return to TV

Matalan will launch its first TV ad for four years during 'The X Factor' tomorrow (6 November...products are taken out and handed around. The 10-second ads will run for four weeks, but for 'The X Factor', a special 60-second ad will run, followed by six different 10-second ads during successive ...

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X-FACTOR

Calvin Klein to launch cinema campaign for X Underwear

Calvin Klein will run its latest ad for new range Calvin Klein X Underwear in DCM cinemas for a...Brooks from 'Desperate Housewives'. The advert has been available on the Calvin Klein X Underwear ... X which is sewn into the front of the mens underwear waistband. The stars talk conspiratorially to the camera and ask viewers: "Do you want to see my X?". The X is bleeped out for the majority of the advert ...

Design Choice - Love Kylie x Lingerie

offering is the Love Kylie x underwear range. What better business move than cashing in on her legendary ... most women would feel good in it. And along with the likes of Agent Provocateur, Love Kylie x ...

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