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Coca-Cola and X Factor in Tesco-exclusive push

LONDON - ITV's flagship entertainment talent show The X Factor has signed a promotional alliance...an X Factor competition run on packaging this month. It will offer Tesco shoppers the chance to win exclusive X Factor prizes including VIP tickets to the show s finale and live tour next year. The activity ... , Fremantle-Media has unveiled a raft of interactive user-generated content functions for The X Factor website ...

M&S debuts X Factor Christmas ad

Marks & Spencer has launched its Christmas TV ad, starring the finalists from this year's 'X Factor...in yesterday's 'X Factor' results show. Yesterday the retailer ran a promoted tweet on Twitter, which said ... The ad features people unwrapping Christmas gifts from M S, interspersed with shots of 'The X Factor' contestants singing 'When You Wish Upon A Star'. Sixteen contestants appear, including Craig ...

Media: Carphone in live X Factor activity

continuing sponsorship of music talent show, The X Factor, which starts on ITV this weekend....The activity will include X Factor competitions, promotions and live experiences. The high-street retailer took on the sponsorship of the reality show last year, in a deal thought to be worth £20m over ... for fans of its X Factor Challenge. The activity allows users to make their own recordings of various songs ...

BBH signs X Factor star for Woolworths

Bartle Bogle Hegarty has signed Shayne Ward, the most recent winner of The X Factor, to star in a

The X Factor to launch online branded content shop

'The X Factor' producer Fremantle Media and ITV have partnered with online department store Very...fans of the show can read weekly fashion content related to The X Factor and buy branded clothes ... sets, rugs and beanbags in addition to other 'X Factor' branded products. Mark Rosenegk, UK vice ... fashion partner for 'The X Factor'. "This deal allows for all parts of their business to benefit ...

Carphone strikes £7m deal with The X Factor

to sponsor The X Factor....and videos via their phones (Marketing, 13 June). The fourth series of The X Factor airs on ITV1 ... show peaking at 10.8m viewers and a 45.7% share of viewing. Nokia axed its sponsorship of The X Factor earlier this year following the exit of its UK marketing chief, Simon Lloyd, who joined ...

X Factor finalists to star in M&S Christmas campaign

Marks & Spencer is bringing in this year's finalists from 'The X Factor' to star in its traditional...are expected to launch in the ad breaks during 'The X Factor' Saturday night live shows. The ads mark a ... in its Christmas campaigns. Finalists for this year's 'The X Factor' were announced last night ... - to 34-year-old audience by partnering the show and offers 'X Factor' ticket giveaways, after replacing ...

John Lewis unveils Christmas TV work during X Factor

John Lewis will launch its 2009 Christmas TV ad during Sunday night's The X Factor.

M&S targets 16-34 crowd with X Factor tie up

Marks & Spencer is hoping to lure a younger crowd through its doors with its 'X Factor' ticket...and on the fashion section of 'The X Factor' website. When the first live show airs in October, website users ... of marketing at Marks Spencer, said: "Styling and fashion is a crucial part of The X Factor journey ... and a great fit for 'The X Factor' brand." The show starts tomorrow with judges Louis Walsh, Gary ...

X Factor joins forces with high street chains for promotions

LONDON - ITV's talent show 'The X Factor' is linking up with high street chains Comet, Superdrug...and will feature a range of 'The X Factor'-branded karaoke machines in promotional bays. It will be marketed ... . Superdrug is to run an in-store promotional competition in which fans can win tickets to 'The X Factor' live tour. It will be displayed in promotional bays and will accompany a series of 'The X Factor' software ...

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