09 Aug 2011
| by Alex Brownsell
for the latest version of its bestselling 'B' segment Yaris model....whole, sells to older consumers. With the new Yaris, we wanted to signal a step-change, and reach out ...
and Francois. In one execution, a Yaris driver faces a tussle with a 4x4 for the last car parking spot. Animated street dancers appear on the scene, rapping But, can you do this? , before the Yaris quickly ...
19 Sep 2011
| by Sarah Shearman
, as part of the car brand's 'Outsmart Life' campaign for its Yaris model...., capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life's daily challenges."
Toyota unveiled its 'Outsmart Life in a Yaris ...
06 Jan 2012
| by Alex Brownsell
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model.
Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...
09 May 2012
| by Alex Brownsell
Yaris campaign, which features an animated rapper. ...
28 Sep 2011
| by Leon Jaume, Executive creative director, Engine and WCRS
11=
( )
Toyota Yaris
Saatchi Saatchi/ZenithOptimedia
24
13 ...
15 Feb 2006
| by Kate Fitzgerald, Head of outdoor, MediaCom
. The 'announcement' factor of its campaigns works to great effect and the excellent Yaris relaunch is no exception.
25 Nov 2005
| by James Hamilton
that it has won the brief to relaunch the Yaris marque across Europe....The appointment, which is worth an estimated £50 million, will see
CHI produce a pan-European advertising campaign to support the January
launch of the new Yaris, Toyota's small car competitor ...
in Europe. As with CHI's work on the Aygo and Corolla, its work for the Yaris is
not expected ...
26 Jan 2007
| by Tom Pinsent
for the test was Toyota Yaris. It had an established
proposition of "the small car with the characteristics ...
advertising
that enhanced impressions of Yaris by dramatising the transfer of "big"
qualities on to the car ...
"perspectives"
to make the link between the icons and the Yaris more explicit, while
"reflections" went into a ...
13 Nov 1998
| by CLAIRE COZENS
Grey Direct has begun to release its launch campaign for the Toyota
Yaris, the new small car which...Grey Direct has begun to release its launch campaign for the Toyota
Yaris, the new small car ...
May).
The Yaris is the replacement for the Toyota Starlet, and is expected to
sell three ...
.
Visitors to the Yaris stand at the show received the Yaris Book of
Questions, a small, square booklet ...
24 Nov 2005
| by By James Hamilton
that it has won the brief to relaunch the Yaris marque across Europe....The appointment, which is worth an estimated £50m, will see CHI produce a pan-European advertising campaign to support the January launch of the new Yaris, Toyota's small car competitor for the Renault Clio ...
and Corolla, its work for the Yaris is not expected automatically to run in the UK. With the other marques ...