Toyota 'the smart money's on Yaris' by Saatchi & Saatchi
31 Aug 2011
Toyota is launching a series of pop-video-inspired ads as part of its campaign for the next-generation Yaris.
Search results for Yaris
No filters selected
Click on a filter below to refine your search.
Add Search Filters:
By Publication
- Campaign (6)
- Campaign Work (1)
- Marketing (1)
- marketingmagazine.co.uk (1)
- Media Week (1)
- PR Week UK (1)
By Channel
By Industry Sector
- Agencies (1)
- Autos (3)
- Consumer Goods (1)
- Media / Entertainment (1)
By Media
- Video (1)
Toyota targets younger drivers with £7.5m Yaris push
09 Aug 2011 | by Alex Brownsell
Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign for the latest version of its bestselling 'B' segment Yaris model.
Posterwatch: Toyota Yaris - 'Bigsmall'
15 Feb 2006 | by Kate Fitzgerald, Head of outdoor, MediaCom
Toyota has an impressive heritage of combining TV and outdoor as lead media for its launches. The 'announcement' factor of its campaigns works to great effect and the excellent Yaris relaunch is no exception.
CHI snatches £50m Yaris from Saatchis
25 Nov 2005 | by James Hamilton
Clemmow Hornby Inge has further encroached on Saatchi & Saatchi's Toyota account with news that it has won the brief to relaunch the Yaris marque across Europe.
Grey Direct releases first wave of its Toyota Yaris work
13 Nov 1998 | by CLAIRE COZENS
Grey Direct has begun to release its launch campaign for the Toyota Yaris, the new small car which will appear on the market in six months time.
Saatchis UK nets pounds 70m Yaris task
20 Nov 1998 | by CLAIRE COZENS
Saatchi s most important launch in recent years.
DIRECT NEWS: Grey Direct lands Toyota Yaris launch
22 May 1998 | by ELEANOR TRICKETT
Grey Direct has won the task of launching Toyota s latest small car, the Yaris, which the car manufacturer hopes will sell three times the number of its predecessor, the Starlet.
Brand Barometer - Toyota Yaris ad has really taken off
27 Feb 2007
Campaign using model plane crash has seen the brand's image flying high, particularly among women.
Clemmow Hornby Inge snatches £50m Yaris from Saatchis
24 Nov 2005 | by By James Hamilton
LONDON - Clemmow Hornby Inge has further encroached on Saatchi & Saatchi's Toyota account with news that it has won the brief to relaunch the Yaris marque across Europe.
Additional Information
Campaign Jobs
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
