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that it has won the brief to relaunch the Yaris marque across Europe....The appointment, which is worth an estimated £50 million, will see CHI produce a pan-European advertising campaign to support the January launch of the new Yaris, Toyota's small car competitor ... in Europe. As with CHI's work on the Aygo and Corolla, its work for the Yaris is not expected ...
for the test was Toyota Yaris. It had an established proposition of "the small car with the characteristics ... advertising that enhanced impressions of Yaris by dramatising the transfer of "big" qualities on to the car ... "perspectives" to make the link between the icons and the Yaris more explicit, while "reflections" went into a ...
Grey Direct has begun to release its launch campaign for the Toyota Yaris, the new small car which...Grey Direct has begun to release its launch campaign for the Toyota Yaris, the new small car ... May). The Yaris is the replacement for the Toyota Starlet, and is expected to sell three ... . Visitors to the Yaris stand at the show received the Yaris Book of Questions, a small, square booklet ...
that it has won the brief to relaunch the Yaris marque across Europe....The appointment, which is worth an estimated £50m, will see CHI produce a pan-European advertising campaign to support the January launch of the new Yaris, Toyota's small car competitor for the Renault Clio ... and Corolla, its work for the Yaris is not expected automatically to run in the UK. With the other marques ...
Grey Direct has won the task of launching Toyota s latest small car, the Yaris, which the car...Grey Direct has won the task of launching Toyota s latest small car, the Yaris, which the car manufacturer hopes will sell three times the number of its predecessor, the Starlet. The appointment ... : The Yaris is a completely new segment for us so we will be building a strong, actionable database. We ...
advertising for the Yaris, which launches next April. There will be one central idea to the campaign ... in the UK and is looking to sell two or three times that many of the Yaris range. Toyota is also likely to use its ITV sponsorship deal, brokered last year to run until 2002, to promote the Yaris ...
Saatchi & Saatchi is building on recent campaigns for the Toyota Corolla and Yaris marques...' executive creative director, Dave Droga, said: Like our earlier work for Corolla and Yaris, this is very ...
Read new blogs from Campaign in Cannes CHI Partners is leading the way by picking up three for Toyota Yaris ("spa", "salsa" and "take that") and one for Tango ("heat 1"). Leo Burnett follows them with two nominations for the Department of Transport ("mum", "dad"), and Bartle Bogle Hegarty completes ...
Dijk of Eardrum were runners-up for their "Toyota Yaris Paris" ad for the Radio Advertising Bureau ...
?" Hector will appear in the French press for the remainder of the year. TOYOTA - YARIS - AUSTRALIA Project: Yaris Client: Toyota Australia Brief: Launch the Toyota Yaris Creative agency: Saatchi Saatchi ... Audio post-production: Nylon Exposure: n/s THE LOWDOWN Toyota's idents for the launch of its Yaris ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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