Toyota 'hero' by Saatchi & Saatchi
06 Jan 2011
Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz
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-generation Yaris....The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation. The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas Francois through Riff Raff ...
Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.