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Toyota targets younger drivers with £7.5m Yaris push

for the latest version of its bestselling 'B' segment Yaris model....whole, sells to older consumers. With the new Yaris, we wanted to signal a step-change, and reach out ... and Francois. In one execution, a Yaris driver faces a tussle with a 4x4 for the last car parking spot. Animated street dancers appear on the scene, rapping But, can you do this? , before the Yaris quickly ...

Toyota launches Social Snap Shot app for the busy

, as part of the car brand's 'Outsmart Life' campaign for its Yaris model...., capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life's daily challenges." Toyota unveiled its 'Outsmart Life in a Yaris ...

Toyota targets youth with personalised rap videos

Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...

Toyota brings 'Always a Better Way' global positioning to UK

Yaris campaign, which features an animated rapper. ...

Adwatch (Sept 28) - Top 20 recall: Birds Eye

11= ( ) Toyota Yaris Saatchi Saatchi/ZenithOptimedia 24 13 ...

Toyota recruits Supergrass singer Gaz Coombes for TV ad

Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer...on her boyfriend for creating a mess in her Yaris. He spots Coombes, his musical hero, outside a shop ... , which includes the tagline "Toyota Yaris: Treat it with Respect", launches on 1 January ... -hearted take on Yaris drivers protective relationship with their cars." Speaking exclusively to Marketing ...

Toyota engulfed in £4bn worldwide brand debacle

the Aygo, Yaris, Auris, and Avensis. Consumers will be asked to bring any cars fitted with the faulty pedal ...

Toyota GB marketing director John Thomson to leave following reshuffle

launched a TV ad campaign for its Yaris model , featuring former Supergrass lead singer Gaz Coombes ...

Ford introduces US consumers to the Fiesta

the convenience of Fiesta with the Honda Fit and Toyota Yaris, with drivers of the three cars chased by a zombie ...

Toyota promises quality in confidence-building campaign

Saatchi Saatchi, shows a Toyota dealership, with car buyers looking at Auris, Avensis, Prius, Yaris ...

 

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