06 Jan 2012
| by Maisie McCabe
Line, Toyota Yaris, Kellogg s Special K, McDonald s, Diet Coke, First Choice and Sainsbury s. When ...
09 Aug 2011
| by Alex Brownsell
for the latest version of its bestselling 'B' segment Yaris model....whole, sells to older consumers. With the new Yaris, we wanted to signal a step-change, and reach out ...
and Francois. In one execution, a Yaris driver faces a tussle with a 4x4 for the last car parking spot. Animated street dancers appear on the scene, rapping But, can you do this? , before the Yaris quickly ...
19 Sep 2011
| by Sarah Shearman
, as part of the car brand's 'Outsmart Life' campaign for its Yaris model...., capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life's daily challenges."
Toyota unveiled its 'Outsmart Life in a Yaris ...
06 Jan 2012
| by Alex Brownsell
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model.
Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...
09 May 2012
| by Alex Brownsell
Yaris campaign, which features an animated rapper. ...
01 Mar 2012
| by John Owens
for the Toyota Yaris brief.
It was to be a career-defining moment. After his 'massive decision' to swap sides ...
28 Sep 2011
| by Leon Jaume, Executive creative director, Engine and WCRS
11=
( )
Toyota Yaris
Saatchi Saatchi/ZenithOptimedia
24
13 ...
03 Jun 2011
chief executive. November 2005: Wins brief to launch Toyota Yaris across Europe. Ewan
Paterson joins ...
31 Aug 2011
-generation Yaris....The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation. The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas Francois through Riff Raff ...
29 Sep 2011
, and then at Toyota's head offices sharing the latest work for the Yaris campaign.
Another day saw me helping ...