09 Aug 2011
| by Alex Brownsell
for the latest version of its bestselling 'B' segment Yaris model....whole, sells to older consumers. With the new Yaris, we wanted to signal a step-change, and reach out ...
and Francois. In one execution, a Yaris driver faces a tussle with a 4x4 for the last car parking spot. Animated street dancers appear on the scene, rapping But, can you do this? , before the Yaris quickly ...
19 Sep 2011
| by Sarah Shearman
, as part of the car brand's 'Outsmart Life' campaign for its Yaris model...., capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life's daily challenges."
Toyota unveiled its 'Outsmart Life in a Yaris ...
06 Jan 2012
| by Alex Brownsell
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model.
Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...
09 May 2012
| by Alex Brownsell
Yaris campaign, which features an animated rapper. ...
31 Aug 2011
-generation Yaris....The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation. The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas Francois through Riff Raff ...
15 Feb 2006
| by Kate Fitzgerald, Head of outdoor, MediaCom
. The 'announcement' factor of its campaigns works to great effect and the excellent Yaris relaunch is no exception.
23 Dec 2010
| by Alex Brownsell
Toyota has unveiled a new TV ad for its Yaris model starring former Supergrass frontman Gaz Coombes....is climbing into his partner s Toyota Yaris and reaches for the radio to turn up Supergrass' 90s hit single ...
sabotaged the photograph.
The ad cuts to the endline, "Yaris. Treat it with respect."
Read ...
16 Dec 2010
| by Alex Brownsell
Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer...on her boyfriend for creating a mess in her Yaris. He spots Coombes, his musical hero, outside a shop ...
, which includes the tagline "Toyota Yaris: Treat it with Respect", launches on 1 January ...
-hearted take on Yaris drivers protective relationship with their cars."
Speaking exclusively to Marketing ...
06 Jan 2011
Toyota has launched a new ad for its Yaris model, featuring a cameo from Supergrass front man Gaz
14 Dec 2009
| by Jacquie Bowser
LONDON - Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving