Toyota targets youth with personalised rap videos
06 Jan 2012 | by Alex Brownsell
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena...The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube ...



