DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
website where they can opt out of receiving addressed direct mail and unaddressed mail (also known as door ...
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TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
traffic jam caused by a wheelchair basketball game taking place across a yellow box at a road junction ...
Albion London to set up DM agency
22 Sep 2011 | by Matt Williams
Called Albion Cell, the agency opens its doors this week with the luxury travel company Jetsetter as its founding client. Jetsetter launched in the US last year and Albion Cell will be responsible for working with the brand to help bring it to the UK market. Albion Cell will be jointly run by Mark ...
Acxiom bids to bulk up data on affluent consumers
15 Sep 2011 | by Daniel Farey-Jones
Data supplier Acxiom is attempting to add affluent consumers to its database by using a door drop...online, consumers will receive a bag of Thorntons chocolates. The door drop will initially ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
warns. Philip Ricketts, head of door-to-door strategy, sales and marketing at Royal Mail, claims ... than 1% of the total annual marketing spend in the UK is accounted for by door-drops, and that figure ... recalled leaflets posted through their door. 9% v3% - Door-drop response rates versus direct mail ...
The BR 200 May 2011: The web's most influential bloggers (151-200)
18 May 2011 | by Staff
171 Not Yellow, Chicken 1060 172 AdTurds 1028 ...
Yell profits drop as print revenues fall 18%
17 May 2011 | by Oliver Luft
In its year-end financial results this morning (17 May), the company reported that pre-tax profits dropped 4m from the 70.3m Yell generated the previous year. Group revenue suffered a 12% year-on-year drop to 1.88bn over the 12-month period. Revenue from its Yellow Pages print business fell 18 ...
Royal Mail to offer digital watermarking system
09 May 2011 | by Ed Owen
by the Royal Mail's Door to Door Unit and digital agency Digital Space. Consumers with smartphones must ... leaflet or mailing can open the door to a journey in the online world. By using this technology ...
Former Proximity ECD Gray launches new agency
13 Apr 2011 | by Sara Kimberley
that play a positive role in society. United opens its doors for business this week in London s Old ...
CREATIVE STRATEGY: AgeUK adds chat value to internal comms
16 Mar 2011 | by Simon Kershaw
on it as possible, get it out the door, and move on to something more interesting". That s not only a shame ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
