Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
to carry them into this brave new world. Yell head of press Jon Salmon says: 'Yellow Pages is a trusted ...
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Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
new classifieds section. Band Brown Communications was hired to position it as a rival to Yellow ...
Citigate wins Yell finance task as IPO rumours grow
29 Mar 2002
Yellow Pages and yell.com, has tasked Citigate with all investor relations, City and corporate PR ... every day, but few would look beyond the service they use, such as Yellow Pages, to understand ...
EDITORIAL: It's good to talk in times of crises
18 May 2001
, however, be extremely unfair to lay too much blame at the door of the PR function. This is a debt not a ...
BT restructure forces in-house PR changes
21 Jul 2000 | by HOLLY WILLIAMS
-line venture based on Yellow Pages. The group is also in the process of separating its UK fixed network ...
Diary: Big cheese with animal magnetism wins Yellow Pages
18 Sep 1998 | by Ian Darby
Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages...I ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages appointment. Broadbent was driving down to Sussex for a few days rest when Yellow ...
STOP PRESS: Barclay Stratton lands Yellow Pages
04 Sep 1998 | by BEN ARNOLD
Telephone directory company Yellow Pages has hired Barclay Stratton to handle the corporate...Telephone directory company Yellow Pages has hired Barclay Stratton to handle the corporate and brand PR for both Yellow Pages and the company s online phone information service, Talking Pages ... for the Yellow Pages. ...
Scoot seeks a sales boost with wider PR remit
04 Sep 1998 | by SOPHIE BARKER
-strapped audience. Its main competitor is Yellow Pages, which owns online directory Talking Pages and web site ...
Yellow Pages puts PR account up for review
10 Jul 1998 | by IAN DARBY
Yellow Pages is reviewing its long-standing relationship with Biss Lancaster and is asking...Yellow Pages is reviewing its long-standing relationship with Biss Lancaster and is asking agencies to pitch for its six-figure PR account. Biss Lancaster has worked on Yellow Pages main ... -owned directory service. Yellow Pages is thought to have seen credentials from around 12 agencies and has ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
Target IT was as a door opening strategy . He explains: In the technology market having a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
