Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk
18 Jun 2004 | by Donna Werbner
is already linked to the UK human food chain via the back-door route of animal feed. A stunt can eclipse ...
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News Brief: Splendid appointed
28 Mar 2008
CONSUMER: Splendid Communications has been appointed by The Big Yellow Self Storage Company
News Analysis: Sainsbury's investor relations fight
27 Feb 2004 | by Richard Cann
'Cumbersome, bureaucratic and lacking in dynamism' are some of the charges laid at the door of one
Austin Reed picks Yellow Door for UK marcoms and PR
06 Sep 2002
Clothes retailer Austin Reed has appointed Yellow Door to handle its UK marcoms and PR for a brand...) to transfer the business to Yellow Door'. Marketing director Lisa Looker leads the YD account team ...
ANALYSIS: Christmas comes early for consumer PR shops - It may be six months until the festive season gets underway but the emerging tradition of 'Christmas in July' is seeing PR drives crank into action earlier than ever, says Peter Simpson
19 Jul 2002 | by PETER SIMPSON
. And to make the process function as smoothly as possible, PR firms including Attenborough, Yellow Door ... Dartington Crystal and the Hemp Paper Company. Yellow Door held its own party this week. Among its ... in July is getting earlier because of new printing technology,' says Yellow Door account director Alison ...
Yellow Door takes Dunhill consumer work from Purple
19 Oct 2001
Dunhill has appointed retail communications agency Yellow Door as the brand seeks to capitalise on the success of its West End store. Yellow Door has been asked to run day-to-day consumer PR, an account previously held by fashion PR agency Purple. The firm will handle PR around next year's spring ...
BEHIND THE HEADLINES: UK retailers remain upbeat about spending
12 Oct 2001 | by MAJA PAWINSKA
the doors,' she said. Comet PR manager Karen Alder admits the company is preparing to step up PR ...
FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping
08 Dec 2000 | by RICHARD CARPENTER
doors away - it faces the might of Amazon just a click away. Pricing policy has to reflect that reality ... the doors. We were never really concerned that it might dent our traditional business, she says, pointing ...
Citigate and Yellow Door land Clarks job
17 Nov 2000 | by HOLLY WILLIAMS
Citigate Dewe Rogerson and fashion PR outfit Yellow Door. Cititgate managing director Jonathan Clare ... relations and corporate branding. Yellow Door, which is already working with Clarks as retail design ... Originals range. The three-strong Yellow Door team will be led by MD Mary Portas, who will report ...
FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates
01 Sep 2000 | by IAN DARBY
IN THE DOOR: THE PERSONAL TOUCH OR HI-TECH GADETRY? Electronic gadgetry and technology all help get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
