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Jubilee spirit unites the nation

and lids from traditional yellow to red. More than half of respondents thought that each activity ...

M&M characters test out 'British' costumes in Jubilee ad

), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ... it into the special edition packet. The ad closes with the strapline, "Red, white and blues only, sorry yellow ...

Marketing's top five Jubilee initiatives

famous yellow top to red and the jars will be labelled with a Union Jack emblem, featuring a picture of a ...

Alan Mitchell: Advertisers, face it, your consumers hate you

apple 'but lots of them'. 'Charity chuggers, midnight cold calls, online tracking, door-drops. It ...

Food and Drink: Coffee creates a stir to deliver message

was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ... the BCA recommended. To target this age group, Red Door focused on the graduate recruitment sector ...

Engine Group does 'pop art' cover for this week's Marketing

of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...

Brand Manager of the Week: Amy Holdsworth

to children places responsibility back at parents' doors'. I'm fed up of the marketing industry being a ...

Digital killed the marketing star

that as digital proves its worth as a sales tool, marketers will need to open the doors of their department ...

Schweppes Abbey Well freshens up for the Olympics

Schweppes is ditching the blue identity for its natural mineral water brand, replacing it with a clean, bold, red and blue logo. The iconic Schweppes logo will now appear in white in the top left hand corner of the Abbey Well label, losing its normal black writing across a sweep of yellow colour ...

Trading places: this week's people moves

-president and head of planning, have opened the doors of agency venture Founded . ( Campaign ) Arnold Worldwide ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.