My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
sitting in the sauna with the Mac outside visible through the transparent door. Finnish colleagues find ...
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More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
their lives to them in the same way. "They now compare themselves to the girl next door or the girl ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
passing through the shop doors in an ideal position to influence purchase decisions. However it s also ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ... it into the special edition packet. The ad closes with the strapline, "Red, white and blues only, sorry yellow ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...
Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
include Yellow Pages and Yell online in the UK, Yellowbook in the US and Paginas Amarillas in Spain ...
Do media plans need mags?
10 May 2012
telling - is the degree to which magazine publishers haven't been knocking our door down since our ...
PPA Conference: Digital piracy is 'knocking firmly on the door of publishers'
09 May 2012 | by John Reynolds
is "knocking firmly on the door of publishers", at today's launch of the association's anti-piracy initiative.
My Media Week: Steve Hyde
02 May 2012 | by Mike Fletcher
into a download of 'Great British Menu' on iPlayer I'm starving when I walk in the door ...
IPA's Creative Pioneers Challenge attracts 948 young minds
02 May 2012 | by Arif Durrani
that there is a wealth of passionate talent on a nationwide scale keen to get their foot in the door ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
