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INTERNATIONAL: AAAA opens doors to independent PR firms

NEW YORK: The Association of American Advertising Agencies (AAAA) is opening its doors...NEW YORK: The Association of American Advertising Agencies (AAAA) is opening its doors to independent PR firms for the first time in its 81-year history. The New York-based AAAA has previously only opened membership to non-advertising firms if they were owned by advertising groups. Young ...

Diary: London feels the force as the latest episode of bra wars hits the streets

is launching its Ultrabra Super Boost this month. The firm s PR agency, Yellow Door, tells me PR plans ...

DIARY: Advertising industry charity NABS is opening its doors ...

Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition...Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition for its sixth Battle of the Bands contest in May. The competition, organised in association with Kiss FM, raised pounds 12,500 for NABS last year with bands like Pulp Funktion from Bates Dorland (above ...

NEWS: IPC encourages PR ideas

Leading UK publisher IPC is opening its doors to the PR industry to help it claw back some...Leading UK publisher IPC is opening its doors to the PR industry to help it claw back some of the ground lost to advertising agencies. IPC is staging free, monthly one-day seminars for PR account and senior account executives to strengthen their knowledge of the magazine medium . Claudette ...

Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

at the door, says US management guru Chuck Pettit in his book Techno Brands. Those days are gone ....at the door, says US management guru Chuck Pettit in his book Techno Brands. Those days are gone ...

EDITORIAL: Tobacco giants must turn to PR

. But just because one promotional door has closed, it certainly doesn t mean that another ...

WPP move helps Chime secure ad agency deal

expressed doubts on the willingness of H&K and OA&R to open the doors of their international networks ...

Platform: Grabbing the tiger economies by the tail - With the international spotlight turned on Asia, now is not the time for PR agencies to jump ship, says Shoba Purushothaman

differently. Some of the larger PR consultancies have dashed for the door, cutting staff and even closing ...

CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

-age smoking. Verdict The TMA is trying to push open a securely bolted door. The size ...

Profile: Jane Boardman, Ketchum Life - Getting a new lease of life/Former Life PR director Jane Boardman rejoins the agency in its new incarnation

, she says. That s what clients pick up on when they walk in the door. There has been some ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.