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New ad initiative for Yellow Pages

LONDON - Yell, publisher of Yellow Pages, is to carry advertising in the opening preface section...information at the front of each of the 106 Yellow Pages editions nationwide. It includes local contact ... 38 pages. Yellow Pages is distributed to 28 million homes and businesses around the UK. ...

Media Relations: Iconic hat brand heads for UK

The campaign will draw on the heritage of the 83-year-old brand and also feature younger hat wearers such as Johnny Depp and Bruce Willis. With prices ranging from £28 to £150, the hats will be aimed at men's style magazines and national newspapers and supplements. Yellow Door has been ...

AnalogFolk opens doors

The new start-up shop from the former DDB duo Bill Brock and Matt Dyke has opened its doors for business, with six partners each sharing an equal equity stake. The agency, which is called AnalogFolk, plans to build consumer-facing "communications products" for clients using both traditional and digital ...

Who will be knocking at Virgin's door?

Change is beckoning for the UK's TV sector, with reports that Virgin Media is looking to dispose of its stable of digital channels. Media Week runs an eye over possible would-be suitors for such a sell-off.

Sky's Darroch backs 'yellow button' approach

The concept of a "yellow button" to deliver local content on demand, put forward in yesterday...been referred to as the "yellow button". Shott predicted the scheme would cost 25m a year, 5m ...

Hotline: Yellow Pages to sponsor new ITV series

Yellow Pages is sponsoring The Block, a new ITV series. The Block is a reality show featuring four

Interactive Works: Yell.com - 'Yellow Pages'

The ongoing use of the engaging James Nesbitt campaign has secured Yell.com a branding stature above and beyond its competition.

Bang on the Door unveils quirky website

LONDON - Bang on the Door, the design company that has created more than 600 children's characters...Bang on the Door s most famous characters include Groovy Chick, Fairy Girl and Football Crazy, who ... software, and jigsaw puzzles. Geraint Lloyd Evans, commercial manager at Bang on the Door, said: The Bang on the Door characters have such a large following off line and the aim of the launch ...

Yang departure reopens door for Microsoft

And rival digital media owners think that Yang's impending departure has left an open door for Microsoft to make another bid for the business - following its failed approaches this year - with observers suggesting Microsoft may come back with a new bid in the next three or four months. A senior executive at a ...

Yellow Pages drops James Nesbitt in favour of real people

LONDON - Yellow Pages has dropped actor James Nesbitt from its television advertising after four...The eschewing of personality-led advertising marks a departure for the iconic Yellow Pages brand ... behind the numbers, the campaign aims to humanise the services that Yellow Pages advertises, by putting ... 26 a poster campaign will appear across the London Underground. Nesbitt debuted in Yellow Pages TV ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.