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Yellow Pages

up multiple copies of the Yellow Pages - and then giving it a go ourselves at home. As a product ... its parent company Yell Group claims that 79% of UK adults still use the Yellow Pages printed ... September were down 13.7% to 263.6m. However, this masked an even greater decline for Yellow Pages ...

Sector Insight: Yellow fats

sales in the process. The yellow fats sector has always been a major investor in marketing ... . Nonetheless, heavy use of yellow fats is in decline, according to TGI.More than one in three people has cut ... , but their health benefits are not always under-stood, causing sceptical consumers to stay away. Yellow fats ...

Mary Portas registers Queen of Shops trademark

Portas company, Yellow Door, has registered the names "Mary", "Mary Portas" and "Mary Queen of Shops" with a range of goods categories. Her trademarks cover a range of product categories ... to head the review of the UK s high streets , while Yellow Door was appointed by Westfield to handle ...

Yell promotes Yellow Pages businesses with Mini campaign

to promote Yellow Pages directories....Yellow Pages directories covering the areas where learner drivers are practising their road skills ... choice' of removal and building services in your local Yellow Pages. The initiative underpins existing above-the-line activity created by Rapier for Yellow Pages. ...

Sector Insight: Yellow fats and edible oils

Although it has been hit by price hikes and targeted by health campaigners, the yellow fats...From butter for bake-offs to liberal drizzlings of extra virgin olive oil, yellow fats and edible ... saturated yellow fats may be more associated with bygone times, the revival of home-cooking and food ... market for yellow fats (butter, margarine and spreads) and edible oils is forecast to reach 1.6bn ...

Blu-Tack goes yellow in Marie Curie Cancer Care promotion

The reusable adhesive is producing 130,000 collectable packs of yellow Blu-Tack, which will be on sale in Tesco, Morrisons and Staples as well as Marie Curie Cancer Care shops; 10p from every pack sold will be donated to the charity. Blu-Tack Yellow is intended to build on the success of Blu-Tack Pink, which ...

Cadbury's new café to open doors in two weeks

The first of 50 Cadbury's-branded high street cafés will open in the Bluewater shopping centre in Kent on 19 October.

Closing the stable door after the horse has bolted

What has happened to the core marketing discipline of forward-thinking? Recently, there has been a marked increase in strategies dictated by necessity, rather than good planning.

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing

As British Gas drops door-to-door sales, brands are examining their strategies....-imposed door-to-door sales ban by a major energy supplier and an investigation into the practice by energy ... if the environment and timing are right. 'People don't want someone cold-calling at the door, but if you ... on selling 'on our customers' terms', says Orr. 'Unsolicited door-to-door selling was increasingly outdated ...

Ashes victory opens door for new England cricket sponsor

The England and Wales Cricket Board (ECB) is on the hunt for a new sponsor for England's home test matches after failing to negotiate a new deal with current partner npower.

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